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Marketing Operations Specialist

120Water

120Water

Marketing & Communications, Operations
Posted on Jul 25, 2024

Details:

Reports To: Demand Marketing Manager

FLSA: Exempt

About us:

120Water is the fastest growing digital water company in the country. If you want to be on a winning team that provides transformative solutions to protect public health…you’ve come to the right place.

Our mission is to rapidly build and sell our Digital Water Cloud’s software, kits, and services to government agencies, public water systems and facilities who need to transform how they manage their water programs.

A winning candidate will demonstrate 120Water core values:

  • Be complex problem solvers
  • Respectfully push the boundaries
  • Deliver value with quality, precision and speed
  • Be accountable all the time
  • Celebrate the journey together

Your Impact:

120Water is seeking a detail-oriented marketing operations specialist to create experiences that increase engagement across our website, email and social channels. As the owner of these channels, the Marketing Operations Specialist must effectively collaborate across the business to execute campaigns and other growth activities to generate demand. The ideal candidate will bring a knowledge of building and executing persona-specific campaigns to reach and convert a known target market supporting various marketing initiatives to drive growth and revenue.

What you’ll do:

  • Understand all 120Water personas and own the creation and execution of paid social campaigns
  • Manage the distribution of content on website and social channels
  • Create and execute 120Water’s email marketing strategy including nurture cadences, marketing follow-up sequences, workflows, and newsletters for prospects, customers, and partners
  • Amplify our content through digital channels, including landing pages, social pushes, videos and more
  • Brainstorm and execute creative campaigns to optimize conversion rates and drive demand
  • Manage setting up the operations of webinars, events, and campaigns in our CRM, Hubspot
  • Write brief content and email pieces as needed in support of campaigns

What you bring:

  • 1–2 years of marketing experience
  • General marketing strategy knowledge and basic business acumen
  • An understanding of email marketing and paid social platforms
  • Experience with WordPress
  • Experience with Hubspot is a plus

Benefits:

  • Unlimited PTO
  • Company-wide performance bonuses
  • Parental Leave
  • Competitive healthcare plan
  • Fully remote, hybrid, or office based position

120Water is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply Now:

*Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At 120Water we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.