Email Automation QA Specialist
Demand Science
We are DemandScience, a global company which never stops innovating in our mission to provide the healthiest and most predictive global B2B data and intelligence for our customers. Our clients include sales and marketing professionals at global companies. Excellent execution is in our DNA. We provide innovative AI-analytics merged with enriched data to identify your next in-market prospects and customers at scale.
Position Summary:
Responsible for performing quality assurance processes to all email automation programs, ensuring that all email campaigns, templates, and user flows are up to the highest standard from building, testing, to implementation.
Essential Job Functions “What You’ll Do”:
- Testing of email automation programs, ensuring that the user flow journey is followed based on user experience expectation.
- Assessing the outputs of Email Marketing Specialists from email copies, email templates, generated landing pages, to email automation programs, and making necessary corrections before campaign launch.
- Ensuring that email content generated by AI for campaign promotion exhibits grammatical soundness and accuracy in the presentation of clients’ products and services.
- Ascertaining newsletter copies shows relevance and achieves the set engagement metric for a healthy user flow, abiding by the set email marketing guidelines and best practices.
- Crafting consent copies for email marketing compliance purposes, targeting various industries, such as IT, Sales and Marketing, Human Resources, and Finance, etc.
- Conducting monthly coaching sessions for Email Marketing Specialists to discuss further improvements and enhancements.
- Providing reports for the results of campaign promotions weekly and monthly, analyzing and modifying areas that need improvement in the campaign and lead delivery for further efficacy in lead fulfillment.
- Reviewing and updating email automation guidelines, making sure processes are in line with the changing industry trends.
- Working closely with the Email Marketing Specialists and Senior Manager in monitoring lead fulfillment and production process and success.
Essential Qualifications “What You’ll Need”:
- 4+ years’ experience in email marketing promotion
- 4+ years’ experience in email content generation
- 2+ years’ experience in email automation
- Knowledge of email marketing, metrics, and terminology
- Knowledge of email automation, user journey and automation process flows
- Knowledge of QA processes, automation testing and setting of KPIs
- Knowledge in AI content generation and content assessment
- Minimal to vast knowledge of different industries and subject matters
- Flexible in adjusting to rapid growth and changing priorities
- Team player and service-oriented
- Able to work with minimal supervision
- Culture awareness and respect
- Goal setting and tracking for self and team members
- Ability to execute and drive results
- Integrity at work
- Computer literacy
- Excellent English communication skills
- Excellent attention to detail
THE GOOD STUFF!
We embrace diversity and inclusion and encourage our amazing team members at DemandScience to bring their authentic, fun selves to work every day. We offer a culture of innovation, mutual respect, support, and transparency. The competitive and comprehensive benefits our team members enjoy are designed to ensure you and your family members are healthy. Check this out!
- Paid time off
- Medical provided through HMO
- Life Insurance
- Peer-Appreciation Program
- Employee Referral Program
- A fast-paced, innovative culture with an open and collaborative environment, where you can make an impact.
- Join a great organization that cares about employees!
DemandScience is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
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Find out more at https://demandscience.com/careers/#join-the-team