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Content and Social Media Specialist



Marketing & Communications
Toronto, ON, Canada
Posted on Saturday, May 20, 2023
Toronto, ON, Canada Req #521
Friday, May 19, 2023

About eSentire

eSentire, Inc. is the Authority in Managed Detection and Response, protecting the critical data and applications of 2000+ organizations in 80+ countries, across 35 industries from known and unknown cyber threats.

Founded in 2001, the company’s mission is to hunt, investigate and stop cyber threats before they become business-disrupting events. Combining cutting-edge machine learning XDR technology, 24/7 Threat Hunting, and proven security operations leadership, eSentire mitigates business risk and enables security at scale.

The Team eSentire difference means enterprises are protected by the best in the business with a named Cyber Risk Advisor, 24/7 access to SOC Cyber Analysts, Elite Threat Hunters, and industry-leading threat intelligence research from eSentire’s Threat Response Unit (TRU). eSentire provides Managed Risk, Managed Detection and Response and Incident Response services.

The Role

We are seeking a Content and Social Media Specialist to bring our cybersecurity expertise and thought leadership to life across our various organic social media channels. The Content and Social Media Specialist will be responsible for spearheading our social media strategy (e.g., managing social media channels, planning social media efforts to support key integrated campaigns, and analyzing KPI data) and will also provide some copywriting support for our email marketing & Drift ChatBot programs. If you are up to date on the latest social media marketing trends, have excellent communication and project management skills, and have a passion for emerging technology, this is the role for you!


Social Media Support – 50%

  • Oversee social media accounts' branding (e.g., Twitter, LinkedIn, YouTube etc.)
    • Suggest and implement new features to develop brand awareness and conversion
    • Maintain a unified brand and thought leadership voice across different social media channels
    • Create and implement organic social media strategies that align with business goals
  • Re-purpose existing content (e.g., webinars, videos, blogs, and other long form content) into bite-sized pieces for our social platforms
  • Collaborate with our Paid Media Specialist on paid social ads
  • Own the monthly social media calendar
    • Generate, edit, publish and share engaging social content daily
    • Work with in-house creative team in the creation and editing of written, video, and photo content.
    • Perform research on latest cybersecurity trends to propose new content ideas for content planning and calendar-building.
  • Support our PR / Field Marketing teams to make sure their requested social posts go live in a timely manner
  • Collaborate with the Integrated Campaigns team to create end-to-end social campaigns for high value campaigns we are rolling out and big events that we are sponsoring
  • Provide copywriting support for special campaigns to build brand awareness and increase engagement.
  • Collaborate internally to amplify cybersecurity thought leadership and rich media content on social media
  • Maintain healthy engagement rates by actively responding to comments on social media and proactively engaging with our audience
  • Review and create reports on key channel metrics
  • Work with functional marketing areas to create monthly customer newsletter

Email Marketing Support – 30%

  • Work with our internal Web and Demand Gen teams to create copy for our email nurture cadences (e.g., Thought Leadership, Product-specific emails, etc.).
    • Includes updating existing emails with new copy, content assets, etc. and/or write new emails altogether
  • Make sure all emails are up to date with the latest messaging, positioning, etc.
  • Support on monthly reporting on nurture performance

Drift ChatBot Support – 20%

  • Work with our Marketing Ops team to find opportunities for optimizing our Drift chatbot strategy and drive web leads
  • Optimize copy on existing Drift playbooks and find opportunities to create new playbooks for high value assets

Qualifications and Skills

  • Previous experience in technology or security related fields welcomed
  • 3+ years of experience planning, creating, implementing and measuring high-quality social media campaigns
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Excellent communication skills
  • Strong multi-tasking and project management skills
  • Some knowledge of marketing tools such as Sprout Social, Drift, Basecamp, Adobe Creative Suite, Salesforce, etc. is ideal but not required

Why a Career with eSentire?

Our Culture: At eSentire we work in a collaborative and innovative work environment. We work with brilliant and passionate people who strive and encourage others to do their best. eSentire’s idea-rich environment welcomes creative and sometimes unconventional perspectives!

Growth Opportunities: At eSentire you will have the opportunity to grow and make an impact from your work. We encourage innovation in all who become a part of our team. With growing operations internationally, there are many lateral and upward advancement opportunities for rewarding and developing careers with eSentire. We’re strong believers in continuing education and provide the resources that you need to continue learning.

Employee Perks: We provide breakfast, snacks and refreshments (at our physical office locations in Waterloo, London, and Cork), flexible working hours and vacation, company-wide equity and bonus programs, subsidies for continuing education and health & wellness, and attractive compensation and benefits plans. We make it our obligation to the team to stay current with compensation trends in the tech field!

We thank all applicants in advance for applying. Only individuals selected for interviews will be contacted.

eSentire is committed to creating a fair work environment that is aligned with the Accessibility for Ontarians with Disabilities Act (AODA). We guarantee equal treatment and provide opportunities regardless of race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these basis. If you have any accessibility requirements during the recruitment process, please reach out to our HR team at aoda@esentire.com and any accommodation needs will be addressed upon request.


Other details

  • Job Family Marketing
  • Pay Type Salary