Program Manager, ABM Demand Generation

Field Effect is seeking a Demand Generation Program Manager with a focus on intent and Account-Based Marketing (ABM) strategy and tools. If you are data-driven, experienced in matching customer profiles and behavior with buying intent, and are energized by the success of your sales and marketing team, apply today!

As the ABM/Demand Generation Program Manager at Field Effect, you will

• Manage and drive the next steps of our ABM program using intent signals and other marketing sources to identify accounts and contacts for our pre-sales BDR team and Sales executives
• Develop a new partner lead-passing program that leverages the company’s marketing leads, house list contacts, and intent-based segments and ABM signals to deliver direct customer prospects for key MSP partners
• Develop and manage the to-partner lead passing and monitoring process, working with operations, marketing, sales and partners
• Be a key leader in our Target Accounts marketing strategy, leveraging our ABM tools as well as helping define and lead the other marketing tactics to drive wins with larger, marquee customers
• Use your sales and marketing automation knowledge to support the sales-marketing data and reporting system, helping to make it more efficient and effective.

Experience and skills we look for:

• 7+ years of demonstrated success in Demand Generation, Marketing Operations, or Partner Marketing, with a proven ability to deliver measurable results.
• Hands-on experience with ABM/intent platforms in sales or marketing roles; familiarity with 6sense is a strong asset.
• Expertise in creating and managing marketing audiences through strategic audience segmentation.
• Proficient in handling Marketing and Sales data using marketing automation tools, such as HubSpot.

What You’ll Get By Joining Our Team

• Your brilliance will get a runway.
• You will be surrounded by industry leading cyber security experts.
• You will help shape the future of cybersecurity.
• A workplace of opportunity.
• Competitive compensation & Extensive Benefits such as generous paid vacation.
• We work from a hybrid environment but open to applicants residing in Canada that prefer remote work.

If this sounds exciting, we would love to hear from you! Please note that only the candidate(s) selected for the next phase of the hiring process will be contacted directly.

Field Effect is an equal opportunity employer. All qualified applicants are given consideration regardless of race, religion, colour, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable employment laws. If you have a disability or special need that requires accommodation, please contact us.

About Us:

People rarely can say that they work at a job they truly love—unless, of course, they work at Field Effect. We believe in investing in the personal and professional success of our employees. We want our teammates to feel great about the work that they do and about themselves when they are with us. That is our culture.

We have an all-star team with industry leading cyber security knowledge and analytical thinking that is engaged, motivated, genuinely curious, and has the willingness to be as diligent as possible. Field Effect is a rapidly growing company with an increasingly distributed global workforce that provides world-class managed cyber security solutions for businesses of all sizes. The company was founded by the brightest talents in cyber security, with a mission to remove the complexity of securing endpoints and networks by delivering monitoring and threat protection services that are easy to use and provide actionable insights.

Field Effect has earned their outstanding reputation through innovation, ingenuity and drive to change the cyber security industry. As a result of the exceptional workplace and culture they have built, Field Effect has been recognized as one of Canada’s Top 100 Small and Medium Employers in 2023. In addition, they have been consistently named one of the top employers in Ottawa, by Invest Ottawa. This team is committed to helping businesses simplify and improve their cyber security by empowering their employees to collaborate, grow and thrive in their fields.