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Digital PR Specialist

Gambling.com

Gambling.com

Marketing & Communications
United Kingdom · Ireland
Posted on Feb 5, 2025

Gambling.com Group is looking for talented individuals interested in the fast-paced, fast-growth online sports betting and online gambling. The Group operates a portfolio of websites, including its flagship Gambling.com and premier U.S.-facing sports betting brand Bookies.com, as well as the casino-focused Casinos.com brand. These help consumers navigate legal online sports/casinos betting and gambling options with reviews, news, tips, odds comparisons and more. This role will sit on the casinos vertical.

Responsibilities

  • Support the PR team in all areas of link-building including strategy, coordination, building, executing, monitoring and reporting link-building campaign in the IT market.
  • Work with the SEO team to connect digital PR efforts back to overall SEO performance.
  • Research and identify opportunities for new link-building campaigns with an emphasis on the topic of casinos.
  • Write pitches and press releases about our research, analysis, tools, and more.
  • Collaborate with content creators to develop linkable assets for outreach.
  • Assist with the maintenance and building up of social media platforms.
  • Communicate with media professionals to build relationships that result in links to our
    websites across multiple GEOs.
  • Develop and maintain these relationships with journalists, editors, bloggers, and podcasters.
  • Create and maintain media lists.
  • Collaborate cross-functionally with editorial, research, design, and SEO to execute Digital PR strategies.
  • Conduct competitive analysis to identify areas of opportunity.
  • Report on campaign KPIs and successes.

Requirements

  • Experience in digital PR outreach
  • Understanding of link-building via earned media placements
  • Comfortable working with data
  • Comfortable with ideation and thinking outside the box to develop new ideas for a niche topic
  • Outstanding research and writing skills
  • Experience earning media placements with backlinks

Perks & Benefits

  • Comprehensive private Healthcare Insurance
  • Flexible work environment and home office available
  • Home office allowance
  • Gym & Leisure Allowance
  • All the hardware and software you need to be successful
  • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day