Digital PR Specialist
Gambling.com
This job is no longer accepting applications
See open jobs at Gambling.com.See open jobs similar to "Digital PR Specialist" Edison Partners.Marketing & Communications
United Kingdom · Ireland
Posted on Feb 5, 2025
Gambling.com Group is looking for talented individuals interested in the fast-paced, fast-growth online sports betting and online gambling. The Group operates a portfolio of websites, including its flagship Gambling.com and premier U.S.-facing sports betting brand Bookies.com, as well as the casino-focused Casinos.com brand. These help consumers navigate legal online sports/casinos betting and gambling options with reviews, news, tips, odds comparisons and more. This role will sit on the casinos vertical.
Responsibilities
- Support the PR team in all areas of link-building including strategy, coordination, building, executing, monitoring and reporting link-building campaign in the IT market.
- Work with the SEO team to connect digital PR efforts back to overall SEO performance.
- Research and identify opportunities for new link-building campaigns with an emphasis on the topic of casinos.
- Write pitches and press releases about our research, analysis, tools, and more.
- Collaborate with content creators to develop linkable assets for outreach.
- Assist with the maintenance and building up of social media platforms.
- Communicate with media professionals to build relationships that result in links to our
websites across multiple GEOs. - Develop and maintain these relationships with journalists, editors, bloggers, and podcasters.
- Create and maintain media lists.
- Collaborate cross-functionally with editorial, research, design, and SEO to execute Digital PR strategies.
- Conduct competitive analysis to identify areas of opportunity.
- Report on campaign KPIs and successes.
Requirements
- Experience in digital PR outreach
- Understanding of link-building via earned media placements
- Comfortable working with data
- Comfortable with ideation and thinking outside the box to develop new ideas for a niche topic
- Outstanding research and writing skills
- Experience earning media placements with backlinks
Perks & Benefits
- Comprehensive private Healthcare Insurance
- Flexible work environment and home office available
- Home office allowance
- Gym & Leisure Allowance
- All the hardware and software you need to be successful
- Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
- Access to courses for Personal and Career Development
- Company Paid Volunteer Day
This job is no longer accepting applications
See open jobs at Gambling.com.See open jobs similar to "Digital PR Specialist" Edison Partners.