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SEO Content Specialist - DACH

Gambling.com

Gambling.com

Marketing & Communications
Malta
Posted on May 13, 2025

Gambling.com Group (Nasdaq: GAMB) is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands -- including flagship website Gambling.com, as well as Bookies.com and the new Casinos.com -- Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis, independent reviews, news, tips, odds comparisons and more.

The Group over its 16-year history has positioned itself as one of Europe’s premier performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group has won nearly every award in the gambling affiliate industry for sports and casino, most recently winning SBC Casino Affiliate of the Year and EGR Sports Affiliate in 2022, and is a two-time winner of the prestigious EGR Affiliate of the Year award.

Europe remains a key market of focus for the Group as it continues its period of exciting growth in 2023. The Group has offices in Dublin, its EU headquarters, and Malta.

What You’ll Be Doing

As an SEO Content Specialist for the DACH region, you will play a key role in driving organic traffic, improving content quality, and strengthening our presence across German-speaking markets within the iGaming industry.

  • Identify and prioritize high-value keywords and search opportunities for Casino and Sports Betting content.
  • Edit high-quality, SEO-optimized content including landing pages, articles, and website copy in German.
  • Execute a content roadmap aligned with SEO goals, commercial strategy, and brand standards.
  • Optimize metadata, headers, internal linking, images, and other on-page SEO elements.
  • Track content performance, organic visibility, and keyword rankings using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
  • Collaborate with the technical SEO team to support initiatives like improving page load speed, site structure, crawlability, and mobile usability.
  • Research and support link-building initiatives to enhance authority and rankings.
  • Work closely with product, development, marketing, commercial, and editorial teams to ensure alignment and consistent tone of voice.
  • Stay updated on SEO trends, algorithm changes, and iGaming market dynamics to adjust strategies proactively.

What You Bring

  • 2+ years of hands-on experience in SEO with a strong focus on content and on-page optimization.
  • Good German language skills.
  • Understanding of E-E-A-T principles and their application in SEO.
  • Experience working with content in the Casino and/or Sports Betting sector.
  • Deep understanding of SEO techniques, ranking factors, and search engine algorithms.
  • Experience using SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
  • Familiarity with conversion-driven copywriting and persuasive content techniques.
  • Highly organized with the ability to manage multiple projects and deadlines.

Desirable Skills

  • Native German speaker.
  • Experience with Content Management Systems (CMS), digital publishing workflows, and HTML.
  • Exposure to AI content tools and SEO automation platforms.

Why Join Us?

Be part of a growing, fast-paced team making a real impact in the iGaming industry.

  • Take ownership of SEO and content initiatives for the DACH market.
  • Collaborate with a talented international team passionate about SEO, content, and performance.
  • Work with cutting-edge SEO and AI tools, analytics platforms, and AI-powered workflows.
  • Flexible working environment with a strong culture of learning, feedback, and support.
  • Opportunities for professional development.

Perks & Benefits

  • Employee Stock Purchase Program
  • Comprehensive private Healthcare Insurance
  • Flexible work environment with the option for remote work
  • Lifestyle Allowance/Lifestyle Spending Account
  • Hardware and software
  • Regular company events, including seasonal parties and sports & social outings.
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day