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Senior SEO Specialist Group Group

Marketing & Communications
Dublin, Ireland
Posted on Friday, May 26, 2023 Group is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands, including flagship website as well as, and many more, Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content, including expert analysis, reviews, news, tips, odds comparisons and more.

The Group over its 15-year history has positioned itself as one of Europe’s primary performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group in 2021 completed a successful initial public offering (IPO) on the Nasdaq Global Market in New York, making it the first online gambling affiliate publicly traded in the United States. The Group also was named Affiliate of the Year at the prestigious EGR Operator Awards, becoming only the second two-time winner of the award.

Europe remains a key market of focus for the Group as it continues its period of exciting growth. The Group has offices in Dublin, its EU HQ, and Malta.

The primary role of the SEO Specialist is to analyse and execute search engine optimization campaigns for the Group. The Technical SEO Specialist works closely with the Product Manager, Content Team, UX and Web Developers to consistently improve ROI.


  • Works closely with the Product Manager, Content Team, UX and Web Developers to consistently improve ROI
  • Analyze and execute search engine optimization campaigns for the Group
  • Work in a cross-functional product team to make sure SEO is considered in all decisions
  • Planning with Product, UX and Development team
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • On-page SEO optimizations such as creating content briefs, writing and editing, keyword research, market and competitive research
  • Help manage teams high level goal targets
  • Strategic planning with content team
  • QA / Audit all-new product feature launches for SEO
  • Track and report SEO progress and fluctuations to SEO lead and management
  • Optimize copy and landing pages for search engine optimization
  • Research and implement search engine optimization recommendations
  • Develop and implement link building strategy
  • Work with editorial and content teams to drive SEO in content creation and content programming


  • 5+ years experience in SEO
  • Experience conducting detailed competitor analysis and market entry research
  • Data-driven thinking as this is a very technical and data-rich environment
  • In-depth experience with common SEO tools i.e. Google Analytics, Google Search Console, SEMrush, Ahrefs, Majestic, Moz, DeepCrawl, Screaming Frog
  • Knowledge of ranking factors and search engine algorithms
  • Experience working in an iGaming and Sporting Betting industry
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in SEO and UX
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Experience working within Google News
  • Passionate about sports, horse racing and football specifically

Perks & Benefits

  • Comprehensive private Healthcare Insurance
  • Flexible work environment and home office available
  • Home office allowance
  • Gym & Leisure Allowance
  • All the hardware and software you need to be successful
  • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day