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Outreach Specialist

Gambling.com Group

Gambling.com Group

Serbia · Ireland
Posted on Friday, July 21, 2023

Gambling.com Group (Nasdaq: GAMB) is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands -- including flagship website Gambling.com, as well as Bookies.com and the new Casinos.com -- Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis, independent reviews, news, tips, odds comparisons and more.

The Group over its 16-year history has positioned itself as one of Europe’s premier performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group has won nearly every award in the gambling affiliate industry for sports and casino, most recently winning SBC Casino Affiliate of the Year and EGR Sports Affiliate in 2022, and is a two-time winner of the prestigious EGR Affiliate of the Year award.

Europe remains a key market of focus for the Group as it continues its period of exciting growth in 2023. The Group has offices in Dublin, its EU headquarters, Malta, Serbia and the UK.

As Digital Outreach Specialist you will be responsible for writing and sending pitches and press releases to secure backlinks and digital PR coverage for Gambling.com Group brands. The candidate will also be required to cultivate and maintain strong relationships with media across a number of industries and support the ideation of unique story and content concepts.

Responsibilities

  • Write pitches and send press releases in order to share Gambling.com Group news, tips, analysis and Digital PR Campaigns, as well as various other forms of content produced by the group
  • Earn backlinks and Digital PR placements in national and local media, trade publications, blogs, and other websites across UK, Ireland, Canada and other key global markets
  • Identify media targets; create and maintain media lists
  • Build and nurture relationships with journalists, editors, bloggers, and influencers across numerous industries
  • Coordinate interviews and other media opportunities with Gambling.com Group Spokespeople and industry experts
  • Support collaboration with various internal and external stakeholders across SEO, research, editorial, and social media teams to implement Digital PR strategies
  • Support competitor analysis to identify areas of opportunity.

Requirements

  • Minimum 1 years of Digital PR experience
  • Proven track record of earning consistent, quality digital media coverage
  • Familiarity with news cycles and an ability to craft strong and compelling pitches
  • Excellent written and verbal communication skills
  • Passion for PR
  • Excellent attention to detail
  • Ability to manage several PR projects simultaneously
  • Candidate must be enthusiastic, diligent and a team player

Desirable Qualities

  • Previous PR experience working for (or within) a gambling company
  • A passion for sports and/or sports betting
  • Strong, existing media relationships
  • Experience creating Digital PR campaigns from ideation to execution
  • Experience earning media placements with backlinks
  • Experience using Digital PR tools like Ahrefs and Muck Rack

Perks & Benefits

  • Comprehensive private Healthcare Insurance
  • Flexible work environment and home office available
  • Home office allowance
  • Gym & Leisure Allowance
  • All the hardware and software you need to be successful
  • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day