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GA4 Web Analyst

Gambling.com Group

Gambling.com Group

IT
Ireland · United Kingdom
Posted on Thursday, July 27, 2023

Gambling.com Group is looking for talented individuals interested in the fast-paced, fast-growth online sports betting and online gambling industry in the US. Gambling.com Group was founded more than 12 years ago with major business operations in Europe and exceptional growth in the U.S. Gambling.com Group operates a variety of websites, such as Gambling.com, Bookies.com, BetArizona.com, and more which help consumers navigate legal online sports betting and gambling options with reviews, news, tips, odds comparisons and more.

More than two dozen states now offering legal, regulated sports betting and more are likely to do so in 2022 and beyond. This growth represents a tremendous opportunity for Gambling.com Group to educate Americans on legal sports betting. With a $15.5 million equity investment by New Jersey-based Edison Partners, a growing U.S. HQ in Charlotte, North Carolina and key leadership hires, Gambling.com Group is poised to lead this effort.

As a web analyst you will work with the US business leaders and be responsible for driving the operations of our websites through testing, analyzing user behavior and onsite performance, and driving the creation of new components and tools to improve the user experience of the website. You will work closely with the product owner, development/ design team to define requirements and goals for new experiences. You will be responsible for using data analysis to inform onsite strategy based on measured KPIs and communicate impact to the team. You will build A/B testing plan and execute based on what drives measurable results to consistently improve the customer experience.

Responsibilities

  • Analyzing and evaluating onsite performance from multiple traffic sources (paid, organic, email, etc.)
  • Identify key opportunities to drive meaningful growth and engagement. Ability to dig to a granular level on audience targeting and alignment of customer journey
  • Providing opportunity analysis gaps including audience, response drivers and competitive research to identify strategic decisions on creative, site optimizations, and testing
  • Pushing forward on up-to-date customer experience best practices, to provide critical direction on creative/ content and audience strategy to improve the websites
  • Being proactive in recommendations and execution on technical web optimizations to drive results including (launching tests, segmenting traffic, etc)
  • Aligning and working closely with creative, web development and product to develop key testing plan and improvement throughout onsite experience
  • Consistently tracking and reporting onsite performance. Ability to go beyond surface level into deeper analysis and rigor of key drivers of performance
  • Optimizing multiple A/B tests simultaneously with varying goals of profitability and user improvements
  • Following-through on test launches to ensure seamless deploys and QA of customer experience
  • Building, executing, and communicating detailed testing roadmap with clear goals of success and P&L impact
  • Google Analytics training and reporting for the team

Requirements

  • 2+ years web analyst or data analyst experience
  • Expertise in google analytics + google analytics 4
  • Proven track record of driving results through improving onsite response rate and conversion, audience segmentation and working across teams
  • Ability to effectively execute technically in launching onsite A/B tests and pulling data of test results
  • Strong data driven thinking to problem solve to tie data to core decision making and growth of website performance across channels
  • Strong understanding of conversion funnel and customer acquisition from search intent to conversion; including how to optimize the funnel for growth
  • In-depth expertise in google analytics and web analytics
  • Understanding of SEO, Paid Media (PPC, Paid Social) and Email channels
  • Proficiency in Microsoft Excel and data manipulation for results
  • Strong communication skills of priorities and collaboration across cross-functional teams