Gambling.com Group (Nasdaq: GAMB) is looking for talented individuals interested in the fast-paced, fast-growth online sports betting and online gambling industry in the U.S. The Group operates a portfolio of websites -- including its flagship Gambling.com and sports betting brand Bookies.com and the new Casinos.com. These help consumers navigate legal online sports betting and gambling options with expert analysis, independent reviews, news, tips, odds comparisons and more.

With over half of U.S. states now offering legal, regulated sports betting, and plenty more poised to do so in 2023 and beyond, the North American market is expected to be the future of the global online gambling industry. The Group’s acquisitions of RotoWire.com and BonusFinder.com and media partnership with the McClatchy Company in the last 12 months have strengthened its position in North America.

As the first and only online gambling affiliate publicly traded in the U.S., the Group has won nearly every award in the gambling affiliate industry for sports and casino -- most recently winning SBC North America Sports Affiliate of the Year in 2022 -- and is a two-time winner of the prestigious EGR Affiliate of the Year award. The Group has a growing U.S. HQ in Charlotte, North Carolina, with offices in Tampa, Florida as well.

As a Content SEO Associate you will be a key team member in developing our SEO content plan and execution within our growing portfolio of websites in one of the fastest growing industries of online gaming and gambling. You will provide key decisions around content plans and critical execution of our organic search footprint. You will work closely with content, product, web development and senior leadership.

Responsibilities

• Assessing current content gaps across our websites and creating a robust content plan for SEO and editorial to work together on
• Analyzing the SEO landscape and where our biggest content opportunities exist
• Implementing SEO content through CMS system and identifying streamline ways to improve
• Pushing forward on up to date SEO best practices, algorithm shifts and industry to provide critical direction on content and website plan
• Keeping a close eye on competitive content and SEO tactics to help break through new areas of opportunity
• Being proactive in recommendations and execution on content SEO optimizations to drive results including (content, UX, linking)
• Aligning and working closely with content, product, and development teams towards overall goals
• Consistently tracking and reporting SEO performance. Ability to go beyond surface level into deeper analysis and rigor of key drivers of performance
• Building and executing optimal link building strategy to grow SEO footprint and authority

Requirements

• 2+ years SEO experience and execution
• Understanding of SEO industry and evolving landscape
• Proven track record of SEO content creation for scale of content production with an editorial team
• Proven track record of driving results through increasing traffic, improving brand, and site visibility through key analysis of opportunities and execution
• Ability to effectively identify technical site opportunities, and properly prioritize within cross-functional teams for best outcome
• Strong data driven thinking to problem solve to tie data to core decision making and growth of SEO traffic
• Good understanding of conversion funnel and customer acquisition from search intent to conversion; including how to optimize the funnel for growth
• Experience using SEO tools such as (Google Analytics, Google Search, Google Search Console, SEMrush, Ahrefs, Majestic, Moz, DeepCrawl, Screaming Frog)
• Proficiency in Microsoft Excel and data manipulation for results
• Working knowledge of HTML, CSS
• Strong communication skills of priorities and collaboration across cross-functional teams

Perks & Benefits

• Comprehensive private Healthcare Insurance
• Flexible work environment and home office available
• Home office allowance
• Gym & Leisure Allowance
• All the hardware and software you need to be successful
• Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
• Access to courses for Personal and Career Development
• Company Paid Volunteer Day