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Web Analyst Group Group

Serbia · Ireland
Posted on Thursday, September 7, 2023 Group (Nasdaq: GAMB) is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands -- including flagship website, as well as and the new -- Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis, independent reviews, news, tips, odds comparisons and more.

The Group over its 16-year history has positioned itself as one of Europe’s premier performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group has won nearly every award in the gambling affiliate industry for sports and casino, most recently winning SBC Casino Affiliate of the Year and EGR Sports Affiliate in 2022, and is a two-time winner of the prestigious EGR Affiliate of the Year award.

Europe remains a key market of focus for the Group as it continues its period of exciting growth in 2023. The Group has offices in Dublin, its EU headquarters, Malta, Serbia and the UK.

We are seeking an experienced Web Analyst to join our dynamic team. This role requires expertise in GA4 Analytics, Google Analytics, CRO and AB testing, Google Tag Management(GTM), Google Search Console( GSC), pixel tracking/placement, as well as a passion for leveraging data insights to enhance digital marketing strategies.


  • Conduct in-depth analysis of website data using GA4 and other relevant tools such as Google Tag Management(GTM), Google Search Console( GSC), and other tools, to identify key performance indicators (KPIs), track website performance, and evaluate user behavior
  • Develop comprehensive reports, dashboards, and visualizations to communicate insights and recommendations to internal stakeholders and clients.
  • Collaborate closely with cross-functional teams, including product, commercial, SEO, content, web developers, and UX designers, to optimize website performance and user experience
  • Perform conversion rate optimization (CRO) analysis to identify areas for improvement and implement data-driven strategies to enhance website conversion rates
  • Suggest A/B and multivariate testing to evaluate the effectiveness of website changes and provide actionable recommendations
  • Monitor and analyze website traffic patterns, user journeys, and funnel performance to identify areas of opportunity and potential bottlenecks
  • Stay up to date with industry trends, best practices, and emerging tools in web analytics to continuously enhance data analysis methodologies and capabilities
  • Collaborate with clients to understand their business objectives, define tracking requirements, and provide data-driven insights to support their digital marketing strategies
  • Support the implementation and configuration of GA4 Analytics tracking codes, tags, and events to ensure accurate data collection
  • Train and educate internal teams on web analytics tools, methodologies, and best practices to foster a data-driven culture within the organization
  • Help the SEO team to conduct competitor analysis and benchmarking to identify opportunities for outranking competitors in organic search results
  • Integrate data from GSC, Ahrefs, and other SEO tools with other marketing data sources, such as web analytics platforms or CRM systems, to provide a holistic view of marketing performance
  • Analyze and report on the impact of SEO initiatives and provide insights to stakeholders on organic search performance and improvements.


  • Bachelor's degree in Marketing, Business, Statistics, or a related field
  • Proven experience (3+ years) as a Web Analyst or similar role, specializing in GA4, Google Analytics, and CRO
  • Strong analytical skills with the ability to interpret complex data sets and generate meaningful insights
  • Proficiency in working with GA4 and Google Analytics, Google Tag Management(GTM), Google Search Console( GSC) including advanced features such as custom dimensions, events, and segments
  • Solid understanding of conversion rate optimization (CRO) principles and experience implementing A/B and multivariate tests
  • Familiarity with web technologies, HTML, JavaScript, and tag management systems
  • Excellent communication skills, both verbal and written, with the ability to present data-driven insights to technical and non-technical stakeholders
  • Detail-oriented mindset with the ability to manage multiple projects and meet deadlines in a fast-paced environment
  • Strong problem-solving skills and the ability to think critically to identify data-driven solutions
  • Relevant certifications such as Google Analytics Individual Qualification (IQ) and Google Analytics for Power Users
  • Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Google Search Console, and Google Keyword Planner.

If you are a highly motivated individual with a passion for leveraging data to drive business growth and thrive in a collaborative environment, we would love to hear from you. Please submit your resume, along with a cover letter detailing your relevant experience and why you are the perfect fit for this role.

Perks & Benefits

  • Comprehensive private Healthcare Insurance
  • Flexible work environment and home office available
  • Home office allowance
  • Gym & Leisure Allowance
  • All the hardware and software you need to be successful
  • Regular company events and social outings, activities and Spot Awards
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day