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Digital PR Specialist

Gambling.com Group

Gambling.com Group

Marketing & Communications
Ireland · United Kingdom
Posted on Tuesday, January 23, 2024

Gambling.com Group (Nasdaq: GAMB) is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands -- including flagship website Gambling.com, as well as Bookies.com and the new Casinos.com -- Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis, independent reviews, news, tips, odds comparisons and more.

The Group over its 16-year history has positioned itself as one of Europe’s premier performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group has won nearly every award in the gambling affiliate industry for sports and casino, most recently winning SBC Casino Affiliate of the Year and EGR Sports Affiliate in 2022, and is a two-time winner of the prestigious EGR Affiliate of the Year award.

Europe remains a key market of focus for the Group as it continues its period of exciting growth in 2023. The Group has offices in Dublin, its EU headquarters, and Malta.

Responsibilities

  • Support the PR team in all areas of link-building including strategy, coordination, building, executing, monitoring and reporting link-building campaigns.
  • Work with the SEO team to connect digital PR efforts back to overall SEO performance.
  • Research and identify opportunities for new link-building campaigns with an emphasis on the topic of casinos.
  • Write pitches and press releases about our research, analysis, tools, and more.
  • Collaborate with content creators to develop linkable assets for outreach.
  • Assist with the maintenance and building up of social media platforms.
  • Communicate with media professionals to build relationships that result in links to our
    websites across multiple GEOs.
  • Develop and maintain these relationships with journalists, editors, bloggers, and podcasters.
  • Create and maintain media lists.
  • Collaborate cross-functionally with editorial, research, design, and SEO to execute Digital PR strategies.
  • Conduct competitive analysis to identify areas of opportunity.
  • Report on campaign KPIs and successes.

Requirements

  • Experience in digital PR outreach
  • Understanding of link-building via earned media placements
  • Comfortable working with data
  • Comfortable with ideation and thinking outside the box to develop new ideas for a niche topic
  • Outstanding research and writing skills
  • Experience earning media placements with backlinks

Perks & Benefits

  • Comprehensive private Healthcare Insurance
  • Flexible work environment and home office available
  • Home office allowance
  • Gym & Leisure Allowance
  • All the hardware and software you need to be successful
  • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day