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Brand Manager (Social & PR)

Gambling.com Group

Gambling.com Group

Marketing & Communications
United Kingdom
Posted on Wednesday, February 14, 2024

Gambling.com Group (Nasdaq: GAMB) is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands -- including flagship website Gambling.com, as well as Bookies.com and the new Casinos.com -- Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis, independent reviews, news, tips, odds comparisons and more.

The Group over its 16-year history has positioned itself as one of Europe’s premier performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group has won nearly every award in the gambling affiliate industry for sports and casino, most recently winning SBC Casino Affiliate of the Year and EGR Sports Affiliate in 2022, and is a two-time winner of the prestigious EGR Affiliate of the Year award.

Europe remains a key market of focus for the Group as it continues its period of exciting growth in 2023. The Group has offices in Dublin, its EU headquarters, and Malta.

Our Digital PR Manager willbe responsible for branded, PR and digital content delivered for one of our flagship platforms in the Gambling.com Group, concentrated on UK, US and several other key geographical areas. With a focus on Sports, Casino and entertainment when it comes to the news, stories and talking points in the gambling space.

The right candidate will be expected to be highly proficient in digital pr tactics and execution for earned media, understand SEO and how it impacts our business whilst having a keen eye for news creation, telling stories and the impact of positive brand engagement.

Expect to be a key leader for process across our content marketing campaigns, associated budget controls, the editorial process from commissions, writing, online editing, proofreading to publishing and efficiency across a team of talented PR, Social, Email and News content creators.


This role requires attention to detail, a commercial focus and an editorial background within the sports and casino betting industry, exposure to SEO tactics, content media production and commercial writing techniques with proven ability to lead an editorial team across all types of marketing, news, earned media and gambling content.

Responsibilities

  • Managing a team of News Editors, subbing, editing, proofreading, writing and copy-editing support across designated platforms
  • Managing a team of PR Outreach Specialists turning content into earned media and valuable placements
  • Managing PR Agencies, ensuring standards and KPIs are met alongside defined goals
  • Develop innovative, creative and unique campaigns that secure digital PR placements in national and regional media, trade publications, blogs, and other websites
  • Collaborating with our SEO teams to improve standards, educate editorial team and make the difference with insight led editorial decisions
  • Content Management, Project Management, Ideation and Sprint/Campaign Planning
  • Adherence and leadership mentoring for a consistent style and tone, via editorial playbooks and guidelines, for all Sporting and Casino Content across designated platforms
  • Ensure commercial opportunity within all on/off site produced media matches commercial standards, regulation, internal and industry guidelines
  • Budget management for platform expenses across content and media where required and regularly reporting results
  • KPI reporting, presentation of results and successes
  • Competitor Analysis to identify areas of earned media opportunity
  • Work with cross functional teams including editorial, design and SEO to provide PR support for website, market launches and our partner marketing efforts
  • Managing & upskilling editorial staff, diversifying their roles to suit sites and tasks

Requirements

  • Minimum 5 years of online digital editorial experience
  • Published writer or media creator across sports betting, Casino or similar genre
  • Excellent written and verbal communication skills
  • Passion for storytelling and willingness to explore new and innovative ways to deliver them
  • Excellent attention to detail
  • Ability to manage several projects simultaneously

Perks & Benefits

  • Comprehensive private Healthcare Insurance
  • Flexible work environment and home office available
  • Home office allowance
  • Gym & Leisure Allowance
  • All the hardware and software you need to be successful
  • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day