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Web Analyst

Gambling.com Group

Gambling.com Group

IT
United Kingdom · Ireland
Posted on Aug 9, 2024

Gambling.com Group (Nasdaq: GAMB) is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands -- including flagship website Gambling.com, as well as Bookies.com and the new Casinos.com -- Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis, independent reviews, news, tips, odds comparisons and more.

The Group over its 16-year history has positioned itself as one of Europe’s premier performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group has won nearly every award in the gambling affiliate industry for sports and casino, most recently winning SBC Casino Affiliate of the Year and EGR Sports Affiliate in 2022, and is a two-time winner of the prestigious EGR Affiliate of the Year award.

Europe remains a key market of focus for the Group as it continues its period of exciting growth in 2023. The Group has offices in Dublin, its EU headquarters, and Malta.

We have an opening for a Data Quality Engineer with a focus on providing accurate and consistent data for analysis.

Responsibilities

  • Analysing and evaluating onsite performance from multiple traffic sources (paid, organic, email, etc.)
  • Identify key opportunities to drive meaningful growth and engagement. Ability to dig to a granular level on audience targeting and alignment of customer journey.
  • Providing opportunity analysis gaps including audience, response drivers and competitive research to identify strategic decisions on creative, site optimizations, and testing.
  • Pushing forward on up-to-date customer experience best practices, to provide critical direction on creative/ content and audience strategy to improve the websites.
  • Being proactive in recommendations and execution on technical web optimizations to drive results including (launching tests, segmenting traffic, etc)
  • Aligning and working closely with creative, web development and product to develop key testing plan and improvement throughout onsite experience.
  • Consistently tracking and reporting onsite performance. Ability to go beyond surface level into deeper analysis and rigor of key drivers of performance.
  • Optimizing multiple web tests simultaneously with varying goals of profitability and user improvements
  • Following-through on test launches to ensure seamless deploys and QA of customer experience.
  • Building, executing, and communicating detailed testing roadmap with clear goals of success and P&L impact.
  • Google Analytics training and reporting for the team as GA4 launches in July 2023

Requirements

  • 2+ years web analyst or data analyst experience
  • Expertise in google analytics.
  • Proven track record of driving results through improving onsite response rate and conversion, audience segmentation and working across teams.
  • Ability to effectively execute technically in launching onsite tests and pulling data of test results.
  • Strong data driven thinking to problem solve to tie data to core decision making and growth of website performance across channels.
  • Strong understanding of conversion funnel and customer acquisition from search intent to conversion; including how to optimize the funnel for growth.
  • In-depth expertise in google analytics and web analytics.
  • Understanding of SEO, Paid Media (PPC, Paid Social) and Email channels.
  • Proficiency in Microsoft Excel and data manipulation for results
  • Strong communication skills of priorities and collaboration across cross-functional teams

Perks & Benefits

  • Employee Stock Purchase Program
  • Comprehensive private Healthcare Insurance
  • Flexible work environment with the option for remote work
  • Lifestyle Allowance/Lifestyle Spending Account
  • Hardware and software
  • Regular company events, including seasonal parties and sports & social outings.
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day