SEO Specialist
Gambling.com Group
Gambling.com Group (Nasdaq: GAMB) is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands -- including flagship website Gambling.com, as well as Bookies.com and the new Casinos.com -- Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis, independent reviews, news, tips, odds comparisons and more.
The Group has positioned itself as one of Europe’s premier performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group has won nearly every award in the gambling affiliate industry for sports and casino, and is a two-time winner of the prestigious EGR Affiliate of the Year award.
Europe remains a key market of focus for the Group as it continues its period of exciting growth this year. The Group has offices in Dublin, its EU headquarters, and Malta.
Join our dynamic and expanding team at Gambling.com Group (Nasdaq: GAMB) in Europe. As leaders in the online gambling industry, our portfolio of brands, including flagship website Gambling.com, alongside Bookies.com and Casinos.com, empowers online gamblers with trusted content, expert analysis, and comprehensive resources.
We are looking for a skilled SEO Specialist to join our team. The ideal candidate will have a deep understanding of search engine optimization strategies, tools, and best practices. This role involves constant analysis, planning and execution of SEO strategies to improve organic search rankings and overall site performance, with a special focus on content quality and user intent.
Responsibilities
- Analyse the SEO landscape, develop robust content plans and execute SEO optimisations to drive results, including enhancements in copy, internal linking and other on-page elements.
- Push forward on up-to-date SEO best practices, algorithm shifts, and industry trends to provide critical direction on content and website strategies.
- Conduct advanced keyword research, competitor analysis, and market analysis to inform strategy
- Benchmark SEO performance against key competitors and devise strategies to outperform them
- Work with Tech SEO and Product to ensure SEO best practices are implemented throughout the sites
- Produce detailed SEO reports to assess the effectiveness of strategies and track progress and fluctuations
- Utilise SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and others to track website performance and derive actionable insights
- Recommend changes to website architecture and content to improve crawlability and indexation
- Stay updated with the latest SEO trends, tools, and best practices
- Contribute to the ongoing education of the team by sharing insights
- Assist in the development of training materials and resources to scale the company’s best practices
- Participate in the onboarding process for new team members, providing guidance and mentoring on SEO best practices
Requirements
- 2+ years SEO experience and execution
- Understanding of SEO industry and evolving landscape
- Proven track record of driving results through increasing traffic, improving brand, and site visibility through key analysis of opportunities and execution
- Strong data driven thinking to problem solve to tie data to core decision making and growth of SEO traffic
- In-depth experience with common SEO tools e.g. Google Search Console, SEMrush, Ahrefs, SurferSEO, etc.
- Good understanding of conversion funnel and customer acquisition from search intent to conversion; including how to optimise the funnel for growth
- Up-to-date knowledge of SEO trends, ranking factors, and search engine algorithms
- Experience working in SEO and digital marketing in a fast-paced or technical environment
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong collaboration and communication skills, with the ability to work effectively across different teams
- Experience in a related industry, such as gambling or gaming, is a plus
Perks & Benefits
- Comprehensive private Healthcare Insurance
- Flexible work environment and home office available
- Home office allowance
- Gym & Leisure Allowance
- All the hardware and software you need to be successful
- Regular company events and social outings, activities and Spot Awards
- Access to courses for Personal and Career Development
- Company Paid Volunteer Da