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SEO Content Specialist - Spanish

Gambling.com Group

Gambling.com Group

Marketing & Communications
United Kingdom · Ireland
Posted on Oct 14, 2024

Gambling.com Group is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands, including flagship website Gambling.com as well as Bookies.com, Rotowire.com and many more, Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content, including expert analysis, reviews, news, tips, odds comparisons and more.

The Group over its 15-year history has positioned itself as one of Europe’s primary performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group in 2021 completed a successful initial public offering (IPO) on the Nasdaq Global Market in New York, making it the first online gambling affiliate publicly traded in the United States. The Group also was named Affiliate of the Year at the prestigious EGR Operator Awards, becoming only the second two-time winner of the award.

Europe remains a key market of focus for the Group as it continues its period of exciting growth. The Group has offices in Dublin, its EU HQ, and Malta.

The primary role of a Content SEO Specialist is to write and edit new content for the Gambling.com Group and implement SEO best practise to improve rankings and ROI.

Responsibilities:

  • Plan and execute content production for the Gambling.com Group in the Spanish LatAm market.
  • On-page SEO optimisations such as creating content briefs, writing and editing content, keyword research, market and competitive research and monitoring.
  • Work between product, SEO, marketing, commercial and Content Teams to ensure tone of voice and brand standards are met.
  • Helping to source/manage and retain quality freelancers.
  • Edit and publish externally commissioned articles in a timely fashion to maximise commercial goals and align with company strategies.
  • Tracking and reporting on SEO and content progress to management.
  • Liaison with the technical SEO team in to ensure best practice.
  • Track impact of SEO Content initiatives including analysis and reporting.
  • Continually suggest new and exciting ways to engage and form relationships through development of content, freelancer management and internal practices and be part of communal voice for strategic planning and ideation with larger content and product teams.

Requirements

  • 2+ years’ experience in SEO, content planning or editorial role.
  • Fluent Spanish speaker.
  • Experience of HTML, Content CMS systems and Digital Publishing.
  • Experience conducting detailed competitor analysis and market entry research.
  • Experience working in an iGaming and Sporting Betting industry.
  • Knowledgeable of SEO techniques and best practices, including ranking factors and search engine algorithms.
  • Up to date with the latest trends and best practices in SEO.
  • Experience with common SEO tools i.e., Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog.
  • A flawless writer and communicator with a keen eye for detail and accuracy.
  • Good English language skills - written and spoken.
  • Knowledgeable of conversion-oriented copywriting tactics, basic knowledge UX and UE.
  • Solid basic knowledge of Excel.

Perks & Benefits

  • Comprehensive private Healthcare Insurance
  • Flexible work environment and home office available
  • Home office allowance
  • Gym & Leisure Allowance
  • All the hardware and software you need to be successful
  • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day