We’re a fast-growing, PE-backed enterprise SaaS company serving global organizations, with a focus on integrity, compliance, risk, and ESG. Our platform enables Chief Compliance Officers and third-party risk leaders to build resilient and transparent organizations. With strong product-market fit and rising demand, we’re scaling data-driven marketing to accelerate new logo growth and expand existing accounts. We’re seeking a strategic, hands-on, and commercially minded Director of Product Marketing to define and operationalize our market positioning, messaging, and go-to-market execution across products, segments, and geographies.

Reporting to the VP of Marketing, this role is a critical connector between Product, Sales, Customer Success, and Demand Generation. The ideal candidate brings deep enterprise SaaS product marketing experience, strong buyer empathy for regulated and risk-oriented personas, and the ability to translate our solutions into compelling, revenue-driving narratives.

Responsibilities

Product Positioning, Messaging & Differentiation

• Own product and portfolio positioning aligned to ICPs, buyer personas, and use cases (CCOs, GCs, Risk, Audit, Compliance).
• Develop clear, differentiated value propositions and competitive messaging across products and segments.
• Translate product capabilities into simple, outcome-oriented narratives and proof points.
• Maintain competitive intelligence: market trends, win/loss insights, battlecards, and differentiation frameworks.

Go-to-Market Strategy & Launch Excellence

• Lead end-to-end GTM planning for new products, features, and solution launches.
• Partner with Product Management on roadmap alignment, market validation, and pricing/packaging input.
• Define launch strategy, success metrics, and cross-functional execution plans.
• Ensure consistent messaging across demand gen, sales, partners, website, and customer communications.

Sales Enablement & Revenue Impact

• Equip Sales with high-impact enablement: pitch decks, talk tracks, demos, ROI tools, case studies, and objection handling.
• Partner with Revenue Operations and Sales Leadership to align messaging to funnel stages and deal motions.
• Support enterprise and strategic deals with tailored narratives and competitive positioning.
• Measure and optimize enablement effectiveness through pipeline influence and win-rate impact.

Content & Solution Marketing

• Own core product marketing assets: messaging frameworks, solution briefs, use-case narratives, and thought leadership.
• Collaborate with Demand Gen and Content teams to power campaigns with product-led storytelling.
• Ensure consistency and quality across all product-related content and customer-facing materials.

Customer & Market Insight

• Act as the voice of the customer and market internally.
• Use industry analysts and customer insights, usage data, and win/loss feedback to refine positioning and GTM strategy.
• Partner with Customer Marketing to support case studies, references, and advocacy aligned to priority solutions.

Cross-Functional Leadership

• Serve as the primary product marketing partner to Product, Sales, Customer Success, and Partners.
• Build and scale product marketing processes, playbooks, and operating rhythms as the company grows.

Requirements

• 7–10 years of B2B enterprise SaaS product marketing experience.
• Deep domain expertise in third-party risk management, compliance, or GRC, with the ability to speak credibly to compliance, risk, procurement, and legal stakeholders.
• Proven experience leading product marketing strategy and GTM execution for B2B SaaS products in complex, regulated markets.
• Strong strategic thinking paired with hands-on execution; comfortable owning both narrative and deliverables.
• Commercially minded with a clear understanding of B2B selling, pipeline, funnel stages, and revenue impact.
• Excellent cross-functional collaboration and executive communication skills.
• Experience in PE-backed or high-growth SaaS environments is a strong plus.
• Familiarity with Salesforce, marketing automation platforms, and product analytics tools.
• Travel Requirements: ~15–25% for customer meetings, sales kickoffs, internal planning sessions, and industry events.

What we offer

• A competitive salary that reflects your skills and experience.
• Flexible working hours and the freedom to work fully remotely, while staying aligned with East Coast time.
• The chance to be part of something meaningful - helping to build an ethical and compliant business space around the globe.
• An opportunity to make a real, lasting impact on a rapidly growing company.

About us

Founded by a Danish human rights activist in 2004, today GAN is a global company with a highly diverse team spanning a wide range of both professional and cultural backgrounds - from compliance lawyers and researchers to technology experts, designers, and developers-across our offices in NYC, Copenhagen, and London.

GAN’s unique setup within the compliance software industry and its extraordinary team helped GAN revolutionize the compliance space and raise venture capital from leading firms such as Apax and Aquiline Capital Partners.

GAN’s completely integrated and intuitive platform is trusted by many of the world’s leading brands, such as Live Nation and Barrick, to help them better manage their compliance activities all in one place. Read more at www.ganintegrity.com.

GAN Integrity is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. We believe that every employee has the right to work in a positive, collaborative atmosphere that promotes equal opportunities and prohibits discriminatory practices.

Massachusetts Applicants

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

By submitting your application, you agree that GAN Integrity may collect your personal data for recruiting and related purposes. GAN Integrity's Candidate Privacy Notice explains what personal information GAN Integrity may process, where GAN Integrity may process your personal information, its purposes for processing your personal information, and the rights you can exercise over GAN Integrity's use of your personal information.

At this time, GAN Integrity is unable to offer visa sponsorship, visa transfers, or relocation support for this role. Applicants must possess current and valid authorization to work in the country where they reside at the time of application.

We conduct interviews on an ongoing basis; therefore, we encourage you to submit your application as soon as possible.