Regional Director, UKI
About Mappedin
Mappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. Built for scale and trusted by the world's biggest brands, our AI-powered tools make indoor mapping fast, flexible, and easy to integrate — powering indoor experiences at top destinations worldwide. With billions of square feet mapped across 57 countries, we help make public spaces easier to explore, simpler to manage, and safer for every visitor.
We're a growth-stage company with a strong and expanding customer base, growing quickly and backed by institutional investors. In EMEA specifically, momentum is already real: 15–20% of Mappedin's total revenue comes from the region today, with the UK as the largest piece of that — without a single dedicated seller on the ground.
The Role
This is Mappedin's first dedicated UK & Ireland sales hire — and it's a builder role, not a territory handoff.
Today, EMEA is covered by a single rep based in Copenhagen, with two senior London-based advisors providing door-opening and subject-matter support. Inbound demand, live RFPs, and reference customers already exist in the UK market. What's missing is someone to own it.
You'll take the entirety of UK & Ireland — every vertical, not a slice of it — and build a repeatable business on top of momentum that already exists.
You'll own it. Not open it from nothing — own it.
What You'll Do
Territory Ownership (40%)
Own the full UK & Ireland book across all verticals — hospitals, stadiums, airports, transit, government, and beyond
Build executive-level relationships (CFO, COO, CSO, CIO, Head of Estates/Security) rather than selling at the feature or department level
Convert existing pipeline — including live RFPs and inbound demand — into closed, expanding accounts
Develop your own territory strategy; there is no inherited playbook to execute
Platform & Regulatory Positioning (25%)
Position Mappedin as platform infrastructure, not a point solution
Build fluency in new regulation that Mappedin directly correlates to
Work with Mappedin's UK subject-matter advisors to stay ahead of the regulatory and competitive landscape
Deal Execution (25%)
Run long, multi-stakeholder enterprise sales cycles from first conversation to signed agreement
Navigate political, security-conscious buying environments (airports, transit authorities, government bodies)
Land and expand: close initial deals designed to grow into multi-site or multi-year commitments
Market Building (10%)
Turn early UK wins into repeatable patterns other sellers (and future EMEA hires) can follow
Feed field insight back to leadership on what's working, what isn't, and where the market is heading
Represent Mappedin at industry moments (e.g., venue safety and security events) as the region's credibility builds
What We're Looking For
A proven zero-to-one or territory-building seller — someone who has built a book from limited infrastructure, not just carried an inherited one
Comfortable operating without a fixed playbook; a creative, adaptive seller rather than a highly systematized, script-driven one
Experience selling to senior executives in long, multi-stakeholder enterprise cycles
Genuinely independent: self-directed, decisive, and comfortable being the first and only dedicated seller in a territory
Based in London preferred; elsewhere in England considered
Industry-adjacent experience may be helpful in accelerating (but we have plenty of subject matter experts that can help if you don't have this): indoor mapping, GIS, spatial/positioning tech, proptech, smart buildings, physical security, or venue/public-safety tech
This Role Is Probably Not for You If
You need a mature, established playbook to execute rather than build one
You've only sold in heavily systematized, high-process sales organizations and haven't had to create your own approach
You wait for territory or leads to be assigned rather than going and finding them yourself
You're looking for a single-vertical specialization rather than an all-vertical, full-territory mandate
You need frequent oversight or a fully mapped-out process before you're comfortable moving
The Team
You'll report directly to the Mappedin's CRO and CEO, plus two senior London-based advisors — one a deeply networked mapping/GIS veteran, the other a 22-year Transport for London innovation leader — already opening doors in the market. The broader sales culture is team-first, low-ego, and expects both intelligence and integrity in equal measure.
Behind the Scenes
Mappedin is in the middle of a deliberate shift from founder-led, solution-centric selling to a platform-led, executive-level motion. Timing matters here: new UK regulation is creating hard compliance deadlines for venues nationwide, and Mappedin is one of the few platforms positioned to address it end-to-end. You'll be building in a market with real inbound pull, live enterprise opportunities already in motion, and genuine autonomy to shape how the territory is run.
What's in It for You
Direct access to the CEO and CRO from day one
Real autonomy to build the market your way
Ground-floor opportunity in a region already producing 15–20% of company revenue with no dedicated owner