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CRM Marketing Specialist

MoneyLion

MoneyLion

Marketing & Communications
New York, NY, USA
Posted on Thursday, July 27, 2023

About the Role

We are searching for a Technical Campaign Manager that takes ownership of the fast and accurate execution of our lifecycle campaigns, including but not limited to email, text, in-app, and push communications.

The Technical Campaign Manager is an expert when it comes to list and ESP management (including iterable and ongage), IP warming, IP health, including SPAM prevention and management, multiple domain management, complex variable data campaign set up, including A/B and multivariate testing.

You will help us with the successful execution of existing and new comms to MoneyLion’s own retention database via iterable as well as with a brand-new project that entails remarketing efforts for third-party financial solutions providers via ongage. Join us during this exciting stage and leave your mark when it comes to best-in-class campaign execution and deliverability.

Key Responsibilities

Strategy:

  • Analyze existing campaigns in regards to deliverability and conversion success to then develop an action plan to address potential inboxing issues for certain email providers, including SPAM prevention.
  • Develop a plan to move existing campaigns from ongage to iterable with the least friction possible.
  • Develop and build the foundation that allows us to execute highly customized campaigns based on provider information, lead origination, consumer lifecycle stage and the actions we want them to take next.
  • Develop in collaboration with Copywriters, PMMs, brand, and legal a copy, image and content library we can easily pull from to execute faster and more streamlined communications.

Execution:

  • Proactively partner with cross-functional teams (copy, design, analytics, operations) to execute marketing campaigns and analyze program/campaign effectiveness.
  • Administer, optimize, and manage our ESPs (iterable and ongage), including streamlining and monitoring existing flows, data integrity, hygiene, IP health and performance.
  • Depending on the creative either use existing templates or code emails from scratch, test, receive approval from relevant parties, and deploy campaigns on time.
  • Design, build, and execute comprehensive lead flow processes for lifecycle marketing campaigns, lead nurture programs, survey forms, and emails.
  • Create and manage campaign calendars for all branded lifecycle marketing efforts.
  • Keep track of and share marketing channel (software) enhancements and best practices to help drive new creative strategies and ideas.
  • Be our ESP liaison.
  • Develop, execute, measure, and report on ongoing A/B testing strategy to drive engagement, conversions, and loyalty.

Reporting:

  • Generate, distribute, and present reports to track campaign results on a channel level, incl. weekly biz reviews.

What success looks like:

  • By the end of day 30 you have become an iterable and ongage MoneyLion expert and execute emails, pushes, texts and in-app comms on your own, as well as all reporting needs from various teams/team members.
  • By the end of day 60 you have moved all of our ongage campaigns to iterable, including a revamp of our current journey structure, as well as a switch from static to dynamic templates. You have set and warmed up new domains and IPs enabling us to run all campaigns smoothly, time, and cost efficient. You continue keeping our domain and IP reputation healthy.
  • By the end of day 90 you have adjusted all campaigns you set up in iterable to follow MoneyLion’s life cycle best practices.

About You

  • At least 5-7 years of experience as an Email Marketing
  • Expert in HTML development
  • Experienced in iterable and ongage
  • Experienced in postmaster tools, everest etc.
  • Experienced in IP warming and IP health
  • Experienced in variable data development (use of variable copy and content blocks)
  • Strong analytical skills
  • Highly detail oriented
  • Excellent communication skills
  • Proactive, able to work independently and prioritize effectively
  • Plus: financial industry background

The annual base salary for the Email Deliverability Manager is expected to be between $100,000 to $120,000. Base salary is one component of MoneyLion's total compensation package, which includes, 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.

Working At MoneyLion

At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:

  • Competitive salary packages
  • Comprehensive medical, dental, vision and life insurance benefits
  • Wellness perks
  • Paid parental leave
  • Unlimited Paid Time Off
  • Learning and Development resources
  • Flexible working hours

MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.