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Sr. Enterprise Marketing Manager

MoneyLion

MoneyLion

Marketing & Communications
New York, NY, USA
Posted on Tuesday, September 12, 2023

About US

MoneyLion is a digital financial platform on a mission to rewire a broken banking system that applies a one-size-fits-all approach to personal finance. Since our launch in 2013, we’ve engaged with over 8.5 million hard-working Americans, with a focus on empowering them to take control of their finances to achieve their life goals. Our award-winning platform delivers holistic banking, lending and investing solutions while surrounding each customer with personalized tools, content and advice relevant to their unique financial situation – all in a single app.

We pride ourselves on being the most innovative team in Fintech, and all of our team members are passionate about making a difference in people’s lives. We work fast, collaborate always and, above all else, we do it for our customers.

This role is a hybrid role located in NYC with 3+ days a week required in the office.

MoneyLion is headquartered in New York City, with offices in Sioux Falls, and Kuala Lumpur, Malaysia, and we also support remote team members around the globe.

About the Role

Looking for a Senior Enterprise Marketing Manager to join our dynamic team and drive the success of MoneyLion's Enterprise Marketing function. In this role, you'll thrive in a challenging yet creative environment, collaborating with teams across the company, including Sales, Product, Account Management, and Strategy. You will play a pivotal role in crafting and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted segments. You will also be responsible for developing and executing on content strategies geared toward elevating the MoneyLion and Engine by MoneyLion brands for sustainable growth in terms of partners, revenue, and market leadership.

Key Responsibilities:

  • Develop and implement a comprehensive target account strategy to support account-based selling, focusing on both new logos and existing opportunities.

  • Create and execute pipeline generation and acceleration programs tailored to specific targeted segments and accounts.

  • Lead B2B content strategy initiatives that align with market tactics, brand development, and thought leadership including coordinating content calendars.

  • Creating annual and quarterly marketing plans and targets for targeted sales accounts and contacts, with a focus on new business acquisition and accelerating existing opportunities.

  • Working closely with sales to identify sales enablement needs

  • Analyzing the impact of marketing activities to identify optimization opportunities and continuously improve results.

  • Oversee CRM and Martech to define target personas and maintain segment profiles for effective alignment of marketing and sales strategies.

  • Ensure operational excellence across marketing functions, collaborating with cross-functional teams and partners.

About You:

To be successful in this role, you should have:

  • A bachelor’s degree in Marketing or a related field, or equivalent experience.

  • A minimum of 5-7 years of professional marketing experience, with a preference for high-tech B2B demand generation, ABM, or field marketing roles.

  • A demonstrated history of increasing company revenue and awareness through effective marketing efforts.

  • Experience building, launching, and reporting on campaigns using marketing automation tools and Salesforce.

  • Previous campaign management experience and knowledge of attribution modeling.

  • Excellent verbal and written communication skills.

  • Experience with targeting, segmentation, and list acquisition to build prospect lists for demand generation campaigns.

  • A strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.

  • Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.

Pluses:

  • In-depth knowledge of the B2B FinTech industry, coupled with a passion for technology and finance trends

  • Self-motivation and creativity, with strong self-management and interpersonal communication skills.

  • The ability to thrive in a fast-paced, team-oriented environment, consistently delivering projects on time and within budget.

You are…

  • Passionate about the FinTech industry, customer-obsessed and thrive in fast-paced environments!
  • A natural storyteller with the ability to apply a customer-centric approach to build messaging and value propositions for new products, features and/or programs.
  • Results-driven, with a passion for using data to build marketing initiatives that solve business and customer problems (balancing your right and left brain!)

You have…

  • Strong business acumen with experience in setting quarterly OKRs, aligning business objectives with marketing initiatives and setting KPIs to measure success.
  • Experience in stakeholder management with the ability to bring cross-functional teams together to influence product strategy and roadmap planning.
  • The ability to manage multiple projects simultaneously with competing priorities/deadlines, while staying hyper-organized.

The annual base salary for the Sr. Enterprise Marketing Manager is expected to be between $130,000 to $150,000. Base salary is one component of MoneyLion's total compensation package, which includes annual discretionary bonus eligibility, equity, 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.

Working At MoneyLion

At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:

  • Competitive salary packages
  • Comprehensive medical, dental, vision and life insurance benefits
  • Wellness perks
  • Paid parental leave
  • Unlimited Paid Time Off
  • Learning and Development resources
  • Flexible working hours

MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.