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Senior Marketing Analytics Manager



Marketing & Communications, Data Science
Kuala Lumpur, Malaysia
Posted on Friday, December 15, 2023

About the Role

The Kuala Lumpur office is the technology powerhouse of MoneyLion. We pride ourselves on innovative initiatives and thrive in a fast paced and challenging environment. Join our multicultural team of visionaries and industry rebels in disrupting the traditional finance industry!

MoneyLion is on a mission to be the go-to destination for customer financial guidance and solutions. The Analytics Lead - Content and Customer Analytics will develop new and groundbreaking data analytics centered around the MoneyLion customer and our in-house content ecosystem of financial guidance. We are looking for someone with a strong technical foundation, business acumen and an entreprenueral spirit to help create new analytics, insights and reporting for highly visibile and key strategic initiatives.

Key Responsibilities

  • Work with the Director, Marketing Strategy in developing insights and tooling that enable the organization to understand customer product adoption and retention
  • Evaluate the efficacy of our in-house financial content assets (e.g. FinTok) and distribution channels (i.e. in-app, lifecycle) in driving customer engagement and conversion to both owned and our affiliate partners
  • Develop dashboards and reporting that “tells a story” for marketing, product, content production and enterprise sales teams
  • Conduct deep analysis on the driving factors of customer LTV and app usage
  • Manage content attribution and conduct incrementality analysis to determine impact of different financial content assets and creatives within our App and in our lifecycle marketing
  • Implement proper data tagging and manage data models

About you

  • 5+ years experience in banking, fintech, adtech or consulting
  • 5+ years experience in data analysis and data visualization
  • Entrepreneurial spirit with the innate desire to answer “why”
  • A strong problem solver with experience overcoming ambiguity
  • Demonstrated ability in managing multiple projects and stakeholders
  • Understanding of statistical concepts, A/B testing and experience applying them
  • Proficient in SQL, profiency in Python a plus
  • Experience working with Marketplaces or Affiliate partnerships a plus

What's Next...

After you submit your application, you can expect the following steps in the recruitment process:

  1. Interview - Talent Acquisition Team
  2. Assessment
  3. Interview - Hiring Manager
  4. Interview - US Interview

What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.

Working At MoneyLion

At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:

  • Competitive salary packages
  • Comprehensive medical, dental, vision and life insurance benefits
  • Wellness perks
  • Paid parental leave
  • Unlimited Paid Time Off
  • Learning and Development resources
  • Flexible working hours

MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.