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Lifecycle Campaign Executive

MoneyLion

MoneyLion

Kuala Lumpur, Malaysia
Posted on Tuesday, April 9, 2024

MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action.

In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.

About the Role

The Kuala Lumpur office is the technology powerhouse of MoneyLion. We pride ourselves on innovative initiatives and thrive in a fast paced and challenging environment. Join our multicultural team of visionaries and industry rebels in disrupting the traditional finance industry!

MoneyLion is looking for a Lifecycle Campaign Executive to execute, administer, optimize and manage lifecycle engagement campaigns. We are looking for an individual who can work well across teams as well as work independently under minimal supervision. He or she should possess good knowledge of different marketing channels like email, Facebook, Google etc and is up to date with the marketing practices followed.

Key Responsibilities

  • Responsible for the operational execution of all customer lifecycle campaigns with an opportunity to build and shape our marketing automation platform.
  • Administration, optimization, and management of our lifecycle management platform, including streamlining and monitoring existing flows, data integrity, hygiene, and monitoring performance
  • Design, build and execute comprehensive lead flow processes for lifecycle marketing campaigns, lead nurture programs, survey forms, and emails
  • Collaborate with the content management team to optimize email copy, push notification and other program-related collateral.
  • Create and manage campaign calendars for all the lifecycle marketing efforts

About you

  • At least 1 year of experience as a marketing campaign executive,
  • Experienced in running email marketing campaigns
  • Experienced in using customer retention platforms like Braze, Iterable etc
  • Strong analytical skills
  • Excellent written and verbal comm;unication skills in English
  • Proactive, able to work independently and prioritise effectively.

What's Next...

After you submit your application, you can expect the following steps in the recruitment process:

  1. Interview - Talent Acquisition Team (Virtual or face-to-face)
  2. Online Technical Test
  3. Interview - Interview by the Hiring Manager (face-to-face)

What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.

Working At MoneyLion

At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:

  • Competitive salary packages
  • Comprehensive medical, dental, vision and life insurance benefits
  • Wellness perks
  • Paid parental leave
  • Generous Paid Time Off
  • Learning and Development resources
  • Flexible working hours

MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.