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Marketing Analytics Manager



Marketing & Communications, Data Science
Kuala Lumpur, Malaysia
Posted on Thursday, May 9, 2024

MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action.

In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.

About the Role

The Kuala Lumpur office is the technology powerhouse of MoneyLion. We pride ourselves on innovative initiatives and thrive in a fast paced and challenging environment. Join our multicultural team of visionaries and industry rebels in disrupting the traditional finance industry!

MoneyLion is on a mission to give every American the power to make their best financial decisions. The Marketing Analytics Manager will deliver highly visible and groundbreaking analytics to support the objectives of MoneyLion’s unique growth engine, customer lifecycle program and product organization. We are looking for someone with a strong technical foundation, business acumen and an entrepreneurial spirit to create analytics, tools and insights that enables efficient growth and increases customer LTV.

Key Responsibilities

  • Work with the Director, Marketing Strategy & Analytics to define the analytics roadmap and priorities that align with marketing team goals and growth objectives
  • Become the “go to” person for our head of growth, lifecycle and other marketing leaders by proactively identifying areas for improvement in channel mix, targeting and new user onboarding
  • Evaluate all marketing activities and tactics across all paid and owned channels (i.e. Google, lifecycle) with an eye towards driving efficient growth and long-term customer retention
  • Develop dashboards and reporting for marketing, product and executive leadership and that “tells a story” and track key KPIs, goals
  • Create marginal CAC and ROAS tooling to help recommend how marketing investment is best spent
  • Build and recommend customer segmentation and targeting that enables the lifecycle team to optimize contact strategy and efficacy of all communications
  • Perform deep analysis on all product onboarding funnels, product retention and user experiences
  • Enable the marketing organization to understand the driving factors of customer LTV and long-term customer retention
  • Own MoneyLion’s marketing measurement program by managing all attribution models and conducting incrementality analysis
  • Drive, enable and troubleshoot the analytics implementation of all partners, ad platforms and martech tools
  • Implement proper data tagging, ensure tracking and manage marketing data models
  • Lead and develop a team of analysts fostering their long-term growth through mentorship as well as guiding them on deliverables and projects
  • Establish a data-driven culture in marketing and train business partners on adopting key tools

About you

  • 4+ years experience in banking, fintech, adtech, ecommerce, consulting or other B2C business
  • 4+ years experience in data analysis and data visualization
  • Experience leading a team or experience leading highly visible cross-functional projects
  • Effective communicator with ability to translate technical concepts to non-technical stakeholders
  • Entrepreneurial spirit with the innate desire to answer “why”
  • A strong problem solver with experience overcoming ambiguity
  • Demonstrated ability in managing multiple projects and stakeholders
  • Understanding of statistical concepts, A/B testing and experience applying them
  • Proficient in SQL, proficiency in Python a plus
  • Experience in marketing analytics or customer analytics a plus

What's Next...

After you submit your application, you can expect the following steps in the recruitment process:

  1. Assessment
  2. Interview - Hiring Panel
  3. Interview - Hiring Manager/Key Stakeholder

What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.

Working At MoneyLion

At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:

  • Competitive salary packages
  • Comprehensive medical, dental, vision and life insurance benefits
  • Wellness perks
  • Paid parental leave
  • Generous Paid Time Off
  • Learning and Development resources
  • Flexible working hours

MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.