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Senior Marketing Data Analyst



Marketing & Communications, IT, Data Science
Kuala Lumpur, Malaysia
Posted on Friday, May 17, 2024

MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action.

In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.

About the Role

The Kuala Lumpur office is the technology powerhouse of MoneyLion. We pride ourselves on innovative initiatives and thrive in a fast-paced and challenging environment. Join our multicultural team of visionaries and industry rebels in disrupting the traditional finance industry!

A Senior Marketing Data Analyst is responsible for performing marketing campaign analytics and deriving meaningful insights from data to drive the performance of lifecycle engagement campaigns. We are looking for an individual who can work well across teams as well as work independently under minimal supervision. He or she should possess good knowledge of statistics, which includes experimental design for optimization, hypothesis testing, statistical significance, confidence intervals and predictive analytics techniques.

Key Responsibilities

  • Analyse and predict outcomes based on historical patterns
  • Discover new insights and understanding of business performance based on data
  • Explore and analyse business problems and create customer scorecards
  • Identify, monitor and measure quality processes over time
  • Use statistical data analysis and leading technologies to drive fact-based decisions
  • Conduct A/B testing to measure the impact of different campaign mechanics
  • Identify improvement opportunities in digital marketing (Google/Facebook Ads/Display Network) growth and efficiency, e.g. audience targeting, split test
  • Work on optimizing our current attribution modeling for paid and organic leads across multiple channels
  • Collaborate with the performance marketing team as well as external partners to provide marketing dashboards and identify optimisation opportunities for online content and conversion rates

About You

  • 3 - 5 years of experience as a data analyst
  • Strong mathematical, statistical or actuarial background
  • Adept at problem solving using both textbook methods and novel viewpoints
  • Proficient at SQL
  • Proficiency in either R, Python, Matlab or other analytics/data mining package
  • Knowledge of big data technologies and machine learning algorithms will be an advantage
  • Preferably familiar with data visualization techniques using one or more packages such as Tableau, Weka or Sisense
  • Experience working with e-commerce business or marketing agencies will be an added advantage
  • Familiar with DBT will be another added advantage
  • Experience in project management and proven track record of successful team leadership.

What's Next...

After you submit your application, you can expect the following steps in the recruitment process:

  1. Interview - Talent Acquisition Team (Virtual or face-to-face)
  2. Sample test - To be discussed in the technical round
  3. Interview - Hiring Managers (Virtual or face-to-face

What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.

Working At MoneyLion

At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:

  • Competitive salary packages
  • Comprehensive medical, dental, vision and life insurance benefits
  • Wellness perks
  • Paid parental leave
  • Generous Paid Time Off
  • Learning and Development resources
  • Flexible working hours

MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.