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Senior Campaign Marketing Manager

MoneyLion

MoneyLion

Marketing & Communications
New York, NY, USA
Posted on Tuesday, May 21, 2024

MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action.

In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.

About the Role

If you are a B2B marketer who is proficient in developing omnichannel marketing campaigns, we want to talk to you. We are looking for a Senior Campaign Marketing Manager who can build strategies, implement, track and optimize our enterprise marketing campaigns including in-person events, conference sponsorships, webcast production, and digital (email, social media, SEO, SEM).

You will work closely with our Head of Enterprise Marketing to execute on enterprise campaign strategies and develop high-impact campaigns for both demand generation and brand purposes. With your excellent event management and communication skills, you will have the ability to manage live event production, from planning to onsite execution. You will collaborate with internal teams and external vendors to manage priorities, maintain pace and quality, and bring clarity to the unique requirements of each campaign. You must be results driven and detail oriented in tracking and assessing PKIs while we strive to make a big impact on the business objectives of revenue generation and brand awareness. By focusing on the entire sales cycle, and focusing on customer behaviors, you will directly contribute to our company’s growth goals.

This role is onsite 4 days a week out of our New York City office.

Key Responsibilities

  • Lead the development and execution of integrated, multi-channel campaigns to generate market demand and brand awareness, with a particular focus on live events and large conference sponsorships.
  • Take a hands-on approach with live event execution and have the ability to manage vendor relationships and stakeholder communications at events and conferences. The events will be largely based in NYC.
  • Manage webcast production in our NYC studio to ensure top quality and drive audience participation.
  • Own and manage campaign management and execution tools such as Pardot, Salesforce, and others.
  • Develop digital campaigns to complement events to ensure that we meet demand generation objectives on a monthly basis.
  • Identify PKIs, from MQL acquisition to SQL nurturing, conversion and upselling/cross-selling, and track performance to drive maximum ROI.

About You

  • A minimum of 6+ years of marketing experience (Fin-tech industry experience strongly preferred)
  • Must have current and deep hands-on skills with all aspects of in-person event planning and execution
  • Strong understanding of demand generation campaign measurement and attribution
  • Digital marketing experience with social media, Google Analytics, SEO, and SEM is a major plus
  • Data driven and analytical, especially in assessing campaign performance, and identifying customer and sales behaviors
  • Self-starter and innovative with a drive to build impactful campaigns
  • Ability to work both independently and cooperatively in a fast-paced environment
  • Well-rounded and passionate about learning more, not only about campaigns but also about other areas of B2B marketing
  • Previous experience managing external vendors
  • Experience handling multiple priorities, creative projects across marketing teams
  • Familiar with digital marketing asset production

The annual base salary for the Sr. Campaign Marketing Manager is expected to be between $110,000 to $150,000. Base salary is one component of MoneyLion's total compensation package, which includes 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.

Working At MoneyLion

At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:

  • Competitive salary packages
  • Comprehensive medical, dental, vision and life insurance benefits
  • Wellness perks
  • Paid parental leave
  • Generous Paid Time Off
  • Learning and Development resources
  • Flexible working hours

MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.