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Brand Marketing Manager



Marketing & Communications
New York, NY, USA
Posted on Thursday, July 4, 2024

MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action.

In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.

About the Role

MoneyLion is seeking a Brand Marketing Manager to play a pivotal role in building brand awareness and driving growth through impactful brand-building campaigns, activations, and strategic partnerships. Reporting directly to the Brand Director, you will have the unique opportunity to shape and elevate MoneyLion's brand presence in the market. We are looking for a dynamic marketer with a passion for storytelling, creativity, and a proven track record in brand marketing. If you are a strategic thinker with a knack for creating compelling brand experiences, join us as we redefine the future of financial services at MoneyLion.

At MoneyLion, we are on a mission to revolutionize financial empowerment, merging cutting-edge financial products with personalized financial education to guide Americans towards smarter financial decisions. Our ambition extends beyond traditional education; we aim to seamlessly integrate our customers' financial journeys with our diverse product suite, enhancing their financial well-being at every turn.

This role is located on-site 4 days a week at our headquarters in the Chelsea neighborhood of New York City.

Key Responsibilities

  • Develop and implement brand marketing strategies that align with MoneyLion's mission and drive business objectives.
  • Lead the planning and execution of integrated marketing campaigns to enhance brand awareness and customer engagement.
  • Oversee brand marketing campaigns, ensuring strategic alignment and effective execution.
  • Manage and update the integrated brand marketing calendar, coordinating with cross-functional teams to ensure it is consistently filled with key initiatives and campaigns.
  • Bring brand partnerships to life, collaborating with partners to maximize brand impact and reach.
  • Work closely with product, social, and content teams to ensure successful campaign launches, supported by cohesive marketing efforts.
  • Track and analyze brand performance metrics and campaign effectiveness, providing insights and recommendations for future strategies.
  • Handle administrative tasks including business planning, quarterly OKR planning, and weekly business reviews for the brand team.
  • Manage relationships with creative agencies, ensuring projects are on track and meet deadlines.
  • Collaborate with internal teams to maintain consistent brand messaging across all channels and touchpoints.
  • Analyze market trends, competitor activities, and customer insights to inform and adapt marketing strategies.
  • Monitor and report on the performance of brand marketing initiatives, offering actionable recommendations for improvement.
  • Ensure all brand communications are engaging, on-brand, and effectively convey MoneyLion's value proposition.
  • Act as a brand steward, maintaining professionalism and upholding MoneyLion's values.
  • Oversee the branded merchandise and swag program, ensuring it effectively supports our brand initiatives.

About You

  • A minimum of 3 - 5+ years of real-world experience in brand marketing, with a proven track record of developing, launching, and scaling brand initiatives, preferably within the financial services or tech industry.
  • Demonstrated ability to operate at both strategic and tactical levels, seamlessly transitioning from high-level strategic planning to hands-on execution.
  • Proven track record of delivering business outcomes through innovative brand campaigns and activations while meeting customer expectations.
  • Ambitious and hard-working, with a strong passion for brand building and creating impactful brand experiences.
  • Experience in managing brand partnerships and sponsorships to enhance brand visibility and reach.
  • Highly creative and innovative thinker, with the ability to drive compelling brand narratives and solutions.
  • Strong analytical and data-driven mindset, with the ability to leverage data to inform and enhance brand marketing strategies.
  • Knowledge of modern marketing principles, user experience, and analytics, with experience in managing multiple stakeholder expectations in a dynamic environment.
  • Excellent communication and storytelling skills, capable of influencing across functions and driving conversations with senior leaders.
  • Self-starter with an entrepreneurial spirit, strong work ethic, and a results-oriented mentality, equipped with a test-and-learn approach to continuously optimize and refine marketing strategies.
  • Proven ability to work collaboratively across various departments, integrating feedback from diverse teams to drive cohesive and aligned marketing initiatives.

The annual base salary for the Brand Marketing Manager is expected to be between $100,000 to $135,000. Base salary is one component of MoneyLion's total compensation package, which includes 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.

Working At MoneyLion

At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:

  • Competitive salary packages
  • Comprehensive medical, dental, vision and life insurance benefits
  • Wellness perks
  • Paid parental leave
  • Generous Paid Time Off
  • Learning and Development resources
  • Flexible working hours

MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.