Marketing Technology Executive
MoneyLion
MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action.
In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.
About the Role
The Kuala Lumpur office is the technology powerhouse of MoneyLion. We pride ourselves on innovative initiatives and thrive in a fast-paced and challenging environment. Join our multicultural team of visionaries and industry rebels in disrupting the traditional finance industry!
MoneyLion has a centralized marketing stack, one such that it keeps all distributed marketing effort synchronous and elevated in the means of data enablement. Like a village, each of us have our own responsibilities to provide, but we form specialized teams to achieve a greater goal. These specialized teams consist of marketing, product, engineering experts, and marketing technology converge them.
The responsibilities of marketing technology is clear, it is provisioning the ability to market. Not common, but it is also the main engine to translate and execute ideas across different team - engineer, product and marketing. When all of these works synchronously, it sets a state of excellence, a benchmark that outdo competitors.
This role will be governing and continuously enable the core platform that powers analytics, marketing and engineering. He/she will be driving crucial processes to ensure operational excellence while exploring and activating the next-gen marketing solutions.
Key Responsibilities
- Alongside the Growth, Marketing, Analytics team, be measured on the continuous improvement in customer conversions throughout our funnel, and the total number finding success in launching and growing their operations
- Understand and be able to identify trends and opportunities in Martech solutions in FinTech industry
- Work cross-functionally with Group Engineering, Group Product and GTM Integrations to ensure organisational engineering standards are maintained
- Induct product managers, engineers and marketers on the tracking and data stacks
- Configure and implement tracking solutions such as Segment, GTM, OneLink and other attribution tracking tools.
- Configure and implement new features in communication / CRM platforms
- Configure and implement data services tools such as Segment, Amplitude, Mixpanel, AppsFlyer and Google Marketing tools
About You
- Technical competency (1-3 years) : You have managed marketing projects, implemented marketing / growth tech solutions across multiple environments previously. Examples include Google Tag Manager, Google Analytics, Amplitude, Mixpanel, Segment, Braze, Autopilot, Hubspot, Salesforce, Optimizely, Branch, Appsflyer, Facebook Conversion API, Tune, Adjust etc
- Natural problem solver: You look for ways to creatively solve problems with out-of-the-box thinking with existing features
- Excellent technical communicator: You have great experience convincing other technical stakeholders or team members on why your solution/idea is sound and why they should accept and adopt it
- Accountability & autonomy: You operate independently, are comfortable making and being accountable for important technical decisions, and are motivated by an internal drive for excellence. You are the subject matter expert of your craft and level-up the teams around you
- Bonus if you have: experience on Segment CDP platform, enterprise CRM platform and mobile marketing attribution platform and experience on leading enterprise scale projects
What's Next...
After you submit your application, you can expect the following steps in the recruitment process:
- Interview - Talent Acquisition Team (Virtual or face-to-face)
- Sample test - To be discussed in the technical round
- Interview - Hiring Managers (Virtual or face-to-face)
What We Value
We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.
Working At MoneyLion
At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:
- Competitive salary packages
- Comprehensive medical, dental, vision and life insurance benefits
- Wellness perks
- Paid parental leave
- Generous Paid Time Off
- Learning and Development resources
- Flexible working hours
MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.