Director of Product Management, Digital Privacy

Location: Tempe, AZ
Reporting to: VP of Identity and Reputation

About Gen:

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

How We Work

Our hybrid work style gives us valuable face‑to‑face time for creative conversations, meaningful meetings, faster decision‑making, and relationship building—while still providing the flexibility to do your best work.

About Reputation Defender

Reputation Defender is a leading online reputation and digital privacy service within Gen’s portfolio. Founded in 2006, Reputation Defender has helped individuals and small businesses manage, protect, and improve how they appear online through a combination of expert services and technology‑driven solutions.

As part of Gen, Reputation Defender is expanding into the mass market by complementing its established, high‑touch reputation management offerings with scalable, self‑serve, and AI‑enabled product experiences. This expansion focuses on increasing accessibility, improving automation, and delivering clear, trusted outcomes for a broader audience—while continuing to build on the quality, expertise, and customer trust that define the brand.

About the Role

We are seeking a Director of Product Management, Digital Privacy to drive the next phase of Reputation Defender’s growth as a senior individual contributor.

This role owns the product vision, strategy, and execution for Reputation Defender’s consumer and small business offerings, with a focus on expanding mass‑market reach while continuing to strengthen core reputation management capabilities. The role is accountable for delivering a market‑leading product experience that blends automation, trust, transparency, and measurable outcomes.

This is a highly cross‑functional leadership role, partnering closely with engineering, design, marketing, sales, and operations, with no direct people management responsibilities.

Key Responsibilities

Product Strategy and Vision

• Define and own the multi‑year product vision and roadmap supporting Reputation Defender’s mass‑market expansion.

• Identify opportunities to drive adoption through scalable, self‑serve product experiences that complement existing offerings.

• Balance innovation, growth, customer retention, and operational efficiency across consumer and SMB segments.

AI‑Enabled Product Development

• Own and evolve an AI‑enabled reputation enhancement product, including roadmap, use cases, and customer experience.

• Leverage reputation scoring and sentiment analysis to deliver actionable insights and guided recommendations.

• Partner closely with engineering to scale AI‑driven capabilities that improve automation, quality, and efficiency.

• Ensure AI features are practical, customer‑focused, and aligned with trust, transparency, and responsible‑use standards.

Mass‑Market Product Leadership

• Design products that succeed in high‑volume, self‑serve, subscription‑based environments.

• Own pricing, packaging, onboarding, activation, and lifecycle optimization for consumer and SMB audiences.

• Ensure product experiences clearly communicate value and deliver meaningful outcomes quickly.

Customer Experience and Outcomes

• Champion a best‑in‑class end‑to‑end experience, from first interaction through ongoing reputation improvement.

• Use customer research, analytics, and experimentation to continuously refine the product.

• Define and track success metrics tied to customer outcomes, engagement, and business impact.

Cross‑Functional Execution

• Act as the primary product owner for the Reputation Defender product area.

• Partner with engineering on execution, prioritization, and technical trade‑offs.

• Collaborate with design to deliver intuitive, high‑quality user experiences.

• Work with marketing on positioning, messaging, and go‑to‑market readiness.

• Align with sales and operations to support scalable delivery and support models.

• Communicate product strategy, progress, and outcomes to senior leadership and stakeholders.

About you:

• 10+ years of product management experience, including senior individual contributor roles.

• Proven success owning and scaling mass‑market, subscription‑based consumer or SMB products.

• Experience delivering products that blend software and services.

• Strong product judgment with a track record of independently driving complex initiatives end to end.

• Deep experience working cross‑functionally with engineering, design, marketing, sales, and operations.

Strongly Preferred

• Experience owning AI‑enabled product features in production environments.

• Background in reputation management, trust and safety, SEO, brand monitoring, marketing technology, or adjacent categories.

• Experience working in regulated or high‑trust consumer categories such as privacy, security, identity, or fintech.

What Success Looks Like

• Reputation Defender expands its mass‑market footprint while continuing to strengthen existing offerings.

• AI‑enabled capabilities improve customer outcomes and increase automation and efficiency.

• The product experience reinforces Reputation Defender’s position as a trusted and differentiated brand.

• Product decisions are guided by clear metrics, customer insight, and business impact.

Skills

• Product leadership in scaling consumer and SMB offerings from strategy through execution

• Practical application of AI to improve automation, outcomes, and customer experience

• Commercial product ownership across pricing, packaging, and lifecycle optimization

• Clear, outcome‑oriented decision‑making informed by data and customer insight

Personal Attributes

• Operates autonomously with strong ownership and accountability

• Visionary product leader with a strategic mindset and a strong bias toward data‑informed decision‑making

• Comfortable thriving in fast‑paced, high‑tech environments while navigating complex problems

• Balances innovation with trust, transparency, and customer impact

• Leads through influence in complex, cross‑functional environments

• Focused on measurable results and long‑term product value

Benefits & Compensation

• At Gen Digital, we are committed to supporting our employees’ well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:

• Health & Wellness – Medical, dental, and vision insurance plans.

• Financial Security – 401(k) retirement plan participation plus ESPP.

• Work-Life Balance – Generous PTO and company holidays.

• Professional Development – Annual education reimbursement.

• Wellness Reimbursement – Fitness-related expenses coverage.

• Additional Perks – Commuter accounts, legal assistance, family support, and exclusive employee discounts.

Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.

#LI-DNI

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.