Marketing AI Strategy – Summer Internship

About Gen:

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage, and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation, and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

About the Role

What are you doing this summer? If you’re looking for an internship that gives you hands-on experience in a fast-paced, high-impact technology environment—especially one at the forefront of cybersecurity—you’re in the right place.

This is an opportunity to grow your skills, build your resume, and make a real impact.

Key Responsibilities

• Audit and analyze outputs from the Hightouch AI decisioning engine to identify gaps in personalized content across products, segments, and lifecycle stages
• Develop new modular email and push notification content aligned to AI-selected offers and user insights
• Build reusable content frameworks designed specifically for dynamic, AI-driven personalization
• Support the strategy and documentation of new AI “agents,” including defining use cases, inputs, outputs, and success metrics
• Partner with Martech and BI teams to evaluate performance of AI-driven journeys and recommend optimizations
• Help design structured experimentation plans to test AI-generated content vs. traditional lifecycle messaging
• Contribute to internal documentation and best practices for scaling AI-enabled marketing workflows

About You

• You are currently enrolled in a Bachelor’s or Master’s degree program.
• You’re curious about how AI is used in marketing, and you’re eager to learn how teams personalize content at scale.

Personal Attributes:

• Visionary leader with a strategic mindset and a passion for leveraging data to drive decision making.
• Ability to thrive in a fast-paced, high-tech environment and manage complex problem

Internship Details

• Start Date: June 1
• Duration: 10 weeks
• NYC Office
• Pay Rate: $30.00