Title: Growth Marketing Manager, B2C

Location: Atlanta, GA (Hybrid)

Compensation: Competitive Salary + Performance-Based Bonus

We're looking for a full-stack marketer who has launched and scaled marketing initiatives from $0 to 7-figures. Our ideal candidate is an ex-founder, solo DTC marketer, or growth agency expert.

NPHub is solving a massive bottleneck in healthcare education. We’ve built a $10M+ business by connecting Nurse Practitioner students with the clinical placements they need to graduate. Fresh off a $20 million growth investment and with three consecutive years on the Inc. 5000 list, we are scaling rapidly. Our core channels have gotten us here, but our ambition is to 3x our impact. To do that, we need to find our next key acquisition channels. We want to hire a resourceful operator who can pilot, optimize, and scale new 7-figure acquisition channels.

You'll manage a handful of marketers focused on growth (mainly performance marketing & advertising), and you'll have access to our larger shared marketing resources (content, design, social/community, etc). You won't be inheriting a rigid playbook; you'll be writing it. If you are obsessed with finding clever, non-obvious ways to reach a target audience and thrive on the autonomy to test, fail, learn, and scale your ideas at high speed, this is your shot.

Your mission is to architect and execute NPHub’s next wave of growth. You will be our in-house growth lab, tasked with finding, validating, and scaling new, repeatable acquisition channels to reach Nurse Practitioner students wherever they are—from niche online communities and social platforms to creative offline and guerrilla campaigns. You are the tip of the spear, responsible for turning bold hypotheses into measurable, revenue-driving results.

Launch and manage experiments across the marketing funnel, from paid ads (Meta, Google, TikTok) to affiliate programs, and referral loops.

Own your projects from zero to one: you’ll ideate the strategy, write the copy, build the landing page in Webflow, configure the tracking, and analyze the results.

Serve as our master of guerrilla marketing, finding unconventional ways to get NPHub in front of NP students at the right moment.

Become the company’s expert on our user journey, obsessively analyzing funnel data to identify friction points and opportunities for conversion rate optimization (CRO).

Rapidly design and deploy high-converting landing pages, lead magnets, and onboarding flows built for a B2C audience.

Live in the data, building compelling, numbers-backed cases for your next experiment and doubling down on what works.

Take winning experiments and build them into scalable, efficient systems that can be handed off or automated.

Champion a culture of rapid iteration and data-informed decision-making across the company.

Document your learnings and create the growth playbook that will define how NPHub acquires customers for years to come.

A Scrappy Track Record: You have 5+ years of hands-on, full-stack marketing experience and a portfolio to prove it. You've owned a P&L or a significant marketing budget ($1M+/year) as a solo contributor

An Experimentation Expert: You think in terms of hypotheses, tests, and iteration. You are data-obsessed, biased toward speed over perfection, and know how to measure what matters without getting lost in vanity metrics.

Radical Ownership & a Builder’s Mindset: You are a resourceful self-starter who thrives in ambiguity. You see constraints as a creative challenge and have a low ego, caring only about the outcome. When you see a problem, you are wired to fix it yourself.

The Modern Marketer’s Toolkit: You are fluent in the tools of the trade. You’re comfortable building and launching in Webflow, connecting the dots with Zapier, running campaigns in Meta Ads, and digging into the data with Google Analytics and Tag Manager.

Autonomy & Impact: This is a role with minimal red tape and maximum ownership. Your work will be directly and visibly tied to the company's growth. If you have a great idea and can articulate your hypothesis with data and results, you'll have the budget and freedom to run with it.

A Mission That Matters: Your work directly helps solve a critical problem for the next generation of healthcare providers. You’re not just optimizing a funnel; you’re helping nurses launch their careers.

A Culture of Builders: Join a team of smart, hungry, and passionate operators who are focused on results. We value speed, common sense, and first-principles thinking.

The Ground Floor of Hyper-Growth: You are joining at a pivotal moment. You’ll have the chance to build the growth function from the ground up and define your own trajectory as the company scales.

The Benefits: We offer competitive compensation, comprehensive benefits, Unlimited PTO, and a fast-paced, mission-driven environment.

Interested in the opportunity? Apply now.