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Business Development Representative



Sales & Business Development
Austin, TX, USA
Posted on Friday, May 17, 2024
Company Overview:

Overhaul is a rapidly growing software company specializing in in-transit supply chain visibility and risk management solutions for global enterprise organizations. Our cutting-edge technology empowers organizations to gain real-time insights into their supply chain operations, mitigate risks, and optimize their logistics processes. As we continue to expand our presence in the market, we are seeking a dynamic Business Development Representative (BDR) to help us continue to build and expand our presence in the US region.

Position Overview:

As a Business Development Representative (BDR) at Overhaul, you will play a pivotal role in driving our growth by identifying and engaging with potential customers within the US market. Your primary responsibility will be to generate and qualify leads (accounts), build relationships with key stakeholders, and help establish Overhaul as the go-to solution for in-transit supply chain visibility and risk management. This is a unique opportunity to join a high-growth company and shape the future of supply chain technology.

Key Responsibilities:

  • Lead Generation and Prospecting:
  • Outbound Outreach: Conduct proactive research to identify potential leads and prospects within the US market. Utilize various communication channels, including phone calls, emails, and social media, to initiate meaningful conversations and introduce Overhaul solutions.
  • Customized Messaging: Craft tailored messages and value propositions to engage with key decision-makers and influencers at target organizations, both for cold leads and engaged or warm leads.
  • Cold Calling: Initiate outbound calls to prospects, effectively communicate the value of Overhaul solutions, and generate interest in further discussions.
  • Email Campaigns: Develop and execute email outreach campaigns, leveraging compelling content and personalized messaging to capture the attention of potential customers.
  • Lead Qualification:
  • Needs Assessment: Engage with leads to identify their pain points, challenges, and supply chain needs. Determine their level of interest, budget, and fit for Overhaul solutions. For in-market, engaged, or warm leads, tailor your approach to their specific needs and stage in the buying process.
  • Effective Follow-up: Maintain a structured follow-up process to nurture leads and move them through to the sales funnel, ensuring a strong pipeline of qualified opportunities. Adapt your approach based on the engagement level of each lead.
  • Collaboration:
  • Sales and Marketing Alignment: Work closely with the Sales and Marketing teams to develop and execute strategies for lead generation and customer engagement. Provide valuable insights on market trends and customer feedback, including feedback on how engaged or warm leads respond to messaging.
  • Product Knowledge:
  • Continuous Learning: Develop a deep understanding of Overhaul's solutions and our evolution in the market. Stay updated on product developments and enhancements to effectively communicate Overhaul’s value proposition to prospects.
  • Market Research:
  • Competitive Analysis: Stay informed about industry trends, competitive offerings, and customer needs to provide valuable insights to the company. Identify opportunities for product improvements and differentiation.
  • Reporting:
  • CRM Management: Maintain accurate records of all interactions and activities in the CRM system, ensuring data integrity and providing regular reports on progress and results. Segment leads based on engagement and readiness to move forward in the sales process.


  • 2+ years of experience in a BDR or similar role, preferably in the software or technology industry.
  • Excellent communication and interpersonal skills.
  • Self-motivated and results-driven with a strong work ethic.
  • Ability to work independently and as part of a team.
  • Knowledge of supply chain and logistics is a plus.
  • Data and process oriented with strong attention to detail
  • Familiarity with CRM software (e.g., Salesforce, Salesloft, ZoomInfo, etc.) is a plus.

Why Join Overhaul:

  • High-growth environment with opportunities for career advancement.
  • Competitive salary and performance-based incentives.
  • Comprehensive training and development programs.
  • Collaborative and innovative company culture.
  • Impactful role in shaping the future of supply chain technology.
  • Work with a talented and passionate team.

If you are a proactive and ambitious individual looking to make a significant impact in a fast-growing company, we encourage you to apply for the Business Development Representative role at Overhaul.


  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Short Term & Long Term Disability
  • Work From Home
  • Wellness Resources