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Sales Development Representative

Purple Lab

Purple Lab

Sales & Business Development
Wayne, PA, USA · Pennsylvania, USA
Posted on Saturday, November 11, 2023


PurpleLab™ is a Healthtech company with a mission to spur value-driven innovation in healthcare to improve outcomes for patients. HealthNexus™, the company’s no-code analytics platform empowers life sciences, payers, providers, and other stakeholders with real-world evidence to solve conventional and emerging challenges faster and more cost effectively.

SUMMARY: Are you ready to become an integral part of the PurpleLab™ team, working in synergy with our marketing and sales departments to fuel our growth? We are seeking a Sales Development Representative (SDR) who will play a pivotal role in acquiring new prospects and cultivating our sales pipeline. Below, you'll find an outline of the key responsibilities essential for success in this role:


  • Conduct daily outbound calls, emails, and messages to engage with potential prospects in our strategic target markets.
  • Craft and execute strategic outbound campaigns and personalized outreach strategies to connect with ideal customers within our preferred markets.
  • Assess prospects to determine their fit and solution-need alignment, and then pass on qualified leads to our Account Executives to initiate the sales process.
  • Maintain up-to-date records of prospect information within our CRM system, ensuring seamless handoff to the relevant Account Executive.
  • Proactively research and identify potential leads and prospects within our target market using various channels, including online research and cold outreach.
  • Initiate conversations with potential customers through outbound calls, emails, and social media engagements to generate interest in our products and services.
  • Qualify leads by understanding their needs, challenges, and pain points to gauge compatibility with our solutions.
  • Collaborate closely with our Account Executives to ensure a smooth transfer of qualified leads for further engagement.
  • Keep meticulous records of all interactions and lead statuses within the CRM system.
  • Actively participate in regular sales meetings, offering insights into lead quality, conversion rates, and opportunities for enhancement.
  • Continuously expand your knowledge of our products, industry trends, and competitive landscape to effectively convey value propositions to prospects.
  • Consistently meet and exceed monthly and quarterly targets for lead generation and conversion.


  • Possess 2-4 years of experience in business development or sales, preferably within the life sciences or healthcare market. Candidates with SaaS or data sales experience are strongly preferred.
  • A Bachelor's degree in business, marketing, or a related field is required, while an advanced degree or MBA is preferred.
  • Proficiency in using CRM and Marketing Automation Platforms such as HubSpot, Salesforce, Marketo, 6Sense, etc.
  • Demonstrate an entrepreneurial spirit, leadership skills, and the ability to adopt a hands-on approach.
  • Previous experience in sales, customer service, or related roles is a bonus.
  • Comfortable with making outbound calls and initiating conversations with new prospects.
  • Possess the ability to comprehend customer needs and effectively communicate how our solutions can address those needs.
  • Highly motivated, results-oriented, and capable of working both independently and as part of a team.
  • Strong organizational skills and meticulous attention to detail.
  • Exhibit resilience and adaptability in handling rejection and addressing objections in a professional manner.
  • Show enthusiasm for learning and staying current with industry trends and product knowledge.
  • Display exceptional project management skills with the ability to provide guidance and support to others.
  • Possess excellent written and verbal communication and presentation skills.
  • Exhibit a strong bias toward execution and the determination to drive results, considering various perspectives and alternatives to achieve goals.

A background check is required for this role.