Advertising Marketing Manager
Purple Lab
Marketing & Communications
Wayne, PA, USA
Posted on Jul 1, 2025
PurpleLab® is seeking a highly motivated and results–oriented Demand Generation Marketing Manager to spearhead growth within our advertising vertical. This role will be dedicated to developing, implementing, and optimizing multi–channel demand generation
programs specifically targeting life sciences and healthcare advertising agencies and ad tech companies that provide advertising and omnichannel marketing services to pharmaceutical, biotech, and healthcare organizations. You will be instrumental in building a strong pipeline for our sales team focused on this specialized market segment, capitalizing on the significant growth potential within this vertical and directly impacting PurpleLab’s market leadership.
Duties And Responsibilities
programs specifically targeting life sciences and healthcare advertising agencies and ad tech companies that provide advertising and omnichannel marketing services to pharmaceutical, biotech, and healthcare organizations. You will be instrumental in building a strong pipeline for our sales team focused on this specialized market segment, capitalizing on the significant growth potential within this vertical and directly impacting PurpleLab’s market leadership.
Duties And Responsibilities
- Develop and Execute Targeted Demand Generation Strategies: Design and implement comprehensive demand generation strategies and campaigns deeply tailored to the unique needs of the life sciences and healthcare advertising vertical, considering the typically longer B2B sales cycles in this sector. This includes leveraging a mix of digital marketing channels such as SEO/SEM, content marketing, email marketing, social media, webinars, paid advertising, and industry events relevant to this sector, as well as potentially relevant traditional channels.
- Niche Audience Campaign Management: Plan, execute, and optimize highly targeted marketing campaigns that demonstrate a deep and nuanced understanding of the specific pain points, overarching business objectives, and unique interests of key decision–makers within advertising agencies (media buyers, planners, account directors) and ad tech companies (product managers, sales leaders) focused on the life sciences and healthcare space. Campaigns must explicitly address the regulatory and compliance considerations intrinsic to this industry, including HIPAA and FDA regulations.
- Specialized Content Marketing Collaboration: Partner with the content marketing team to develop compelling and relevant content (e.g., white papers, case studies showcasing agency success, blog posts addressing industry challenges, infographics highlighting data–driven advertising) that not only attracts and nurtures leads but also educates and builds enduring trust with this sophisticated audience. This involves showcasing verifiable success stories and addressing the unique challenges of data–driven advertising for life sciences and healthcare clients, striking a balance between promotion and high–value education. Collaboration with industry experts or KOLs and exploring formats like peer–reviewed publications and expert roundtables may also be beneficial.
- Email Marketing for Agencies & Ad Tech: Develop and manage highly segmented and deeply personalized email marketing campaigns tailored to the specific pain points and interests of advertising agencies and ad tech providers in the life sciences and healthcare market, including sophisticated automation workflows for effective lead nurturing and thorough performance analysis. Email content should be succinct, highly relevant, and provide immediate value, adhering to email marketing best practices.
- Strategic Paid Advertising: Plan, execute, and optimize paid advertising campaigns across relevant platforms (e.g., LinkedIn, industry–specific publications and websites serving the agency/ad tech space, Google Ads for targeted keywords, retargeting campaigns) to reach target audiences and generate qualified leads within budget, strategically utilizing the most effective platforms for this B2B audience.
- Webinars and Industry Engagement: Conceptualize, plan, and execute webinars, virtual events, and participation in industry conferences and forums relevant to life sciences/healthcare advertising and ad tech (e.g., digital pharma marketing, healthcare marketing strategies, ad tech advancements, life sciences trends) to generate leads and build brand awareness, offering genuine value and insightful educational content.
- Marketing Automation for Targeted Nurturing: Utilize our marketing automation platform (HubSpot) to build and manage highly targeted and personalized lead nurturing workflows specifically designed for advertising agency and ad tech prospects in the life sciences and healthcare space, track campaign performance, and optimize lead scoring based on their engagement.
- Performance Measurement and ROI Analysis: Track, measure, and report on the performance of demand generation campaigns targeting this vertical, defining and diligently tracking relevant KPIs (e.g., lead generation rate, conversion rates, website traffic, engagement metrics, ROI), providing specific insights and recommendations for continuous improvement and optimization of ROI within this niche.
- Specialized Sales Alignment: Collaborate closely with the sales team focused on the advertising vertical to ensure alignment on lead quality, volume targets, and sales enablement initiatives, proactively developing and providing specialized sales enablement materials tailored to the needs and language of advertising agencies and ad tech companies.
- Market Intelligence for Advertising: Stay informed about trends, challenges, and opportunities within the life sciences and healthcare advertising and ad tech market, proactively gathering, analyzing, and disseminating market intelligence focused on the evolving data and technology needs of these organizations.
- Budget Management for Vertical Focus: Manage the demand generation budget specifically allocated to programs targeting the advertising vertical, ensuring strategic and meticulous resource allocation and maximizing campaign effectiveness within this segment.
- Bachelor’s degree in Marketing, Business, Advertising, or a related field. MBA a plus.
- Minimum of 5+ years of experience in demand generation marketing, with a proven track record of developing and executing successful campaigns.
- Direct experience marketing to advertising agencies and/or ad tech companies is essential.
- Familiarity with the life sciences and healthcare market and the unique regulatory and compliance considerations within this industry is essential.
- Strong understanding of the advertising and ad tech landscape, including programmatic advertising, omnichannel marketing, and the data needs of these organizations.
- Hands–on experience with marketing automation platforms (HubSpot experience is essential).
- Excellent analytical skills with the ability to interpret data, generate insights, and make data–driven decisions specific to advertising campaign performance.
- Strong project management and organizational skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast–paced environment.
- Excellent written and verbal communication skills, with the ability to articulate value propositions relevant to advertising agencies and ad tech providers.
- Ability to work independently and collaboratively within a fast–paced, dynamic environment.
- A proactive, results–oriented mindset with a passion for driving growth within the advertising technology sector.
- Proven track record of developing and executing successful demand generation campaigns specifically targeting the life sciences and healthcare advertising vertical, with demonstrable results in lead generation, pipeline growth, and ROI optimization.
- Preferred: Experience with account–based marketing (ABM) strategies and their successful implementation in reaching and engaging advertising agency and ad tech clients within a B2B context.
- Be part of a rapidly growing and innovative company at the intersection of healthcare data and advertising technology.
- Make a significant impact by empowering advertising agencies and ad tech companies to better serve the life sciences and healthcare market.
- Work with a talented and passionate team dedicated to innovation.
- Enjoy a competitive salary and benefits package.
- Opportunity for professional growth and development within a specialized and evolving market.
- A collaborative and supportive work environment.
- Opportunity to be a key player in a company that is at the forefront of revolutionizing the intersection of healthcare data and advertising technology, a rapidly evolving and high– demand market with significant and untapped growth potential.
- Be at the vanguard of enabling data–driven advertising solutions specifically for the life sciences and healthcare industries, directly contributing to measurable improvements in campaign performance, demonstrably enhanced client outcomes, and significant advancements in how critical health information is strategically communicated.