PurpleLab® is seeking a highly motivated Product Marketing Manager with 7-10 years of experience to join our growing team. In this critical role, you will be a strategic thought leader, crafting and executing comprehensive product marketing strategies that propel our innovative life sciences SaaS and data products to market success across both the clinical development and commercial landscapes. You will leverage your expertise in both life sciences and DaaS/SaaS to support launch initiatives, develop compelling messaging,

drive user adoption, and ultimately, achieve significant growth.

Responsibilities

I. Develop and Execute Strategic Product Marketing Plans:

• Conduct in-depth market research and competitive analysis to identify target audiences (clinicians, researchers, pharmaceutical companies)
  
  

for both clinical development and commercial operations of our life

sciences SaaS products.

• Collaborate with cross-functional teams (Product Management, Sales,
  
  

Clinical, Research, Customer Success) to understand product roadmaps,

user needs, and competitive landscape.

• Develop a comprehensive product marketing strategy that aligns with
  
  

overall business objectives, outlining key messaging, market

positioning, and support go-to-market initiatives for each audience

segment.

• Define clear product messaging that effectively translates complex
  
  

scientific concepts into clear, concise, and compelling language tailored

to diverse audiences, with a focus on digital communication channels

commonly used in SaaS marketing (e.g., website, social media, email

marketing).

II. Drive User Adoption And Growth

• Create and manage a variety of high-quality marketing materials
  
  

specifically designed for a DaaS and SaaS audience, including product

brochures, presentations, website content, case studies, and sales

enablement tools.

• Develop and execute targeted marketing campaigns across various
  
  

digital channels (e.g., search engine marketing, content marketing,

social media marketing) to drive user awareness, acquisition, and

engagement with our life sciences SaaS products.

• Utilize SaaS marketing metrics and analytics tools (e.g., Salesforce,
  
  

Hubspot, Google Analytics) to track campaign performance, measure

ROI, and identify areas for continuous improvement and optimization.

• Foster strong relationships with customer champions, advocates,
  
  

industry leaders, or super users to generate positive word-of-mouth

and industry recognition for our DaaS/SaaS products within the life

sciences community.

III. Stay Ahead Of The Curve

• Continuously monitor and analyze industry trends and regulations in
  
  

the life sciences and real-world data (RWD) space, ensuring all

marketing activities comply with relevant regulations.

• Stay abreast of the evolving SaaS marketing landscape, including the
  
  

latest technologies, AI, best practices, and data-driven strategies for

driving product adoption and growth.

Qualifications

• 7-10 years of experience in product marketing, with at least 3 years
  
  

focused on successfully launching and marketing B2B SaaS products.

• Proven track record of developing and executing data-driven marketing
  
  

strategies that have demonstrably increased user adoption and

revenue growth for SaaS products.

• Strong understanding of the clinical development, commercialization
  
  

process, and regulatory considerations for life science products.

• Deep understanding of real-world data (RWD) and its applications in
  
  

the life sciences industry, and the ability to leverage this knowledge to

develop compelling messaging that highlights the value proposition of

our SaaS solutions.

• Excellent communication, technical writing, collaboration, and project
  
  

management skills, with the ability to manage multiple competing

priorities and deadlines effectively.

• Proficiency in marketing automation tools (6Sense, HubSpot,
  
  

ZoomInfo) and data analysis platforms commonly used in SaaS

marketing.

• Experience developing and implementing marketing programs within
  
  

the life sciences industry.

• Familiarity with regulatory requirements for developing and
  
  

commercializing pharmaceuticals, both branded and generic.

• Strong understanding of digital marketing best practices, particularly
  
  

for SaaS products, including content marketing, search engine

optimization (SEO), and social media marketing.

Why join PurpleLab?

• Be part of a rapidly growing and innovative company at the intersection of healthcare data and advertising technology.
• Make a significant impact by empowering payers and providers with actionable data that they can use to improve health outcomes.
• Work with a talented and passionate team dedicated to innovation.
• Enjoy a competitive salary and benefits package.
• Opportunity for professional growth and development within a specialized and evolving market.
• A collaborative and supportive work environment.
• Opportunity to be a key player in a company that is at the forefront of revolutionizing the impact of healthcare data, a rapidly evolving and high-demand market with significant and untapped growth potential.
• Be at the vanguard of enabling data-driven advertising solutions specifically for the life sciences and healthcare industries, directly contributing to measurable improvements in campaign performance, demonstrably enhanced client outcomes, and significant advancements in how critical health information is strategically communicated.
  
  

A background check is required for this role.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties or responsibilities. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.