PurpleLab is a healthcare provider profiling company serving the broader healthcare industry. As industry veterans, we understood a couple of seismic shifts are colliding to create an opportunity in the market for a new type of healthcare provider profiling offering. First, our rapidly changing domestic healthcare environment will continue to change the way that consumers, employers and insurers purchase healthcare services. More and more, elective healthcare services -- including complex surgical procedures -- will be purchased based on a provider’s relative “value”. Value will be determined by objectively analyzing and comparing each provider’s experiences, outcomes, appropriateness and costs relative to each other.purplelab.com
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