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Lead Front End Engineer



Software Engineering
Pune, Maharashtra, India
Posted on Friday, April 19, 2024

About TripleLift

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.

As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

The Team

The Core Formats team is responsible for enabling advertising transactions on our exchange platform- handling billions of ad requests a day and growing- and adapting the engagement bus and impression bus for customer use cases. We drive improvements to performance, scale and features that drive advertiser spend on the TLX platform.

The Role

We’re looking for a seasoned engineer to lead front-end development for our native advertising formats. As a senior member of the team, you’ll lead the charge in consolidating and optimizing our existing format library, from a technical perspective - and work cross-functionally to define, build and launch our next gen products. Critical to the role is strong systems thinking, and experience building and maintaining front-end component libraries. Also important is proactively offering new problem-solving techniques to our programming practice. Expert knowledge of responsive layout best practices and a strong attention-to-detail when it comes to translating designs into code are absolute musts.


  • Partner with product management and design to bring industry-leading ad formats to market
  • Work cross-functionally to develop, estimate and execute our product roadmap
  • Use HTML5, CSS, JavaScript and other front-end technologies to ship concise, bug-free code
  • Implement responsive designs to ensure our ad formats work across different browsers and devices
  • Conduct routine render checks with your design counterpart to identify ways to optimize our format library
  • Regularly participate in innovation sessions to determine our next gen products
  • Develop and maintain our format component library
  • Lead by example and mentor more junior members of the team


  • Expert knowledge of HTML5, CSS, JavaScript and other front-end technologies
  • Experience with agile software development and working in sprints
  • Comfortable implementing designs prepared in Figma
  • Experience developing and maintaining front-end component libraries
  • Strong collaborator, who can defend and challenge ideas constructively
  • Comfortable navigating ambiguity and self-managing
  • Strong systems thinker, capable of unifying disparate code
  • Strong attention to detail and dedication to your engineering craft
  • Experience collaborating with and mentoring junior engineers

Life at TripleLift

At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.

Learn more about TripleLift and our culture by visiting our LinkedIn Life page.

Diversity, Equity, Inclusion and Accessibility at TripleLift

At TripleLift, we believe in the power of diversity, equity, inclusion and accessibility. Our culture enables individuals to share their uniqueness and contribute as part of a team. With our DE&I initiatives, TripleLift is a place that works for you, and where you can feel a sense of belonging and support. At TripleLift, we will consider and champion all qualified applicants for employment without regard to race, creed, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, gender expression, genetic predisposition, veteran, marital, or any other status protected by law. TripleLift is proud to be an equal opportunity employer.

Learn more about our DEI efforts at https://triplelift.com/diversity-equity-and-inclusion/

Privacy Policy

Please see our Privacy Policies on our TripleLift and 1plusX websites.

TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.