Location: Nashville, TN optional

Company: Payra

Role: Full-Time

About Payra

Payra is building the modern payments and financial operations platform for businesses.

We're growing quickly, and we're looking for a Founding Marketing Lead to build the Payra brand and marketing engine from the ground up.

This is not a role for someone who wants to manage agencies, maintain an existing playbook, or specialize in one narrow area of marketing.

We want a builder and innovator.

Someone who can design a conference booth one day, help make a product video the next, launch a digital campaign, improve a landing page, create sales collateral, and come back with three new ideas we haven't thought of yet.

You'll have significant ownership over how Payra looks, sounds, and grows.

What You'll Own

You'll lead marketing across Payra, including:

• Brand & Creative: Own and evolve Payra's visual identity across digital, print, sales materials, events, and product launches.
• Paid Acquisition: Build and test campaigns across LinkedIn, Google, retargeting, industry publications, sponsorships, and new channels.
• Content: Create compelling graphics, videos, customer stories, product content, campaigns, and thought leadership.
• Social Media: Build Payra's presence and audience, particularly on LinkedIn, with content people actually want to follow.
• Video: Help concept and produce product videos, short-form content, event content, and founder-led content.
• Conferences & Events: Own our presence at industry conferences—from booth design and messaging to campaigns, customer events, content capture, and lead generation.
• Website & Conversion: Continuously improve our website, landing pages, messaging, SEO, and conversion.
• Sales Enablement: Create decks, one-pagers, case studies, competitive materials, and campaigns that help our sales team win.
• Growth Experiments: Constantly test new ways to generate awareness, inbound demand, partnerships, and pipeline.
• Measurement: Understand what's working, what's not, and where we should invest next.

Who We're Looking For

We care much more about what you can build than how impressive your previous title sounds.

You're likely a fit if:

• You're a creator and a doer.
• You have exceptional design taste and care deeply about brand.
• You can personally turn an idea into something polished and launch it.
• You're comfortable with tools like Figma, Canva, Adobe Creative Suite, or similar creative platforms.
• You can create and edit high-quality video content.
• You understand digital marketing, paid acquisition, social media, and content.
• You can move between creative work and analytical thinking.
• You're comfortable traveling to conferences and turning events into real marketing opportunities.
• You're resourceful. When you don't know how to do something, you figure it out.
• You move fast and don't need a large team or agency to get things done.
• You want ownership instead of a narrowly defined job description.

Experience in fintech, payments, SaaS, B2B software, or another high-growth startup is a plus, but not required.

What This Role Is Not

This isn't a traditional corporate marketing role.

You won't inherit a large marketing department, a giant agency roster, or a finished playbook.

You'll help build the playbook.

We're looking for someone willing to get into the details, create things themselves, experiment constantly, and ultimately build a marketing engine and team around what works.

What Success Looks Like

Over your first year, you'll help Payra:

• Build a recognizable and differentiated national brand.
• Build repeatable inbound acquisition channels.
• Create a consistent engine of high-quality content.
• Dramatically increase our presence across social and digital channels.
• Turn conferences and events into meaningful pipeline.
• Give our sales team world-class marketing materials.
• Develop customer stories that make Payra easy to understand and trust.
• Identify new distribution channels and growth opportunities.
• Establish the foundation for a scalable marketing organization.

Why Payra

This is an opportunity to join a rapidly growing company at a point where the brand and marketing organization are still being built.

You'll work directly with the founders and have the freedom to influence nearly every part of how Payra goes to market.

We're looking for someone who sees a blank canvas as an opportunity.